decorative bobby pins
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,429.66avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.01avg listing price — sweet spot $15–$100
Market size
Bad$48K$48K/yr · 262K searches
Price range
Bad$4.36–$16.49cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, decorative bobby pins is a $48K/yr Amazon United States market (262K searches/yr). The top 5 brands hold 48% of demand. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
decorative bobby pins market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $54K–$72K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #649
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.4%
- Avg brand age
- 35 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
31 falling
Sellers
37
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
40%
Top 20: 81%
Open market
46%
- SUMAJU15%
- CubGreff12%
- Mehayi10%
- whitebridge6%
- TEEMI5%
- inSowni5%
Demand
Weekly Amazon search volume, last 38 weeks — +13.9% search growth over the last 90 days.Top decorative bobby pins search terms
- decorative bobby pins56K/yr
- decorative bobby pins for womens hair36K/yr
- cute hair pins40K/yr
- cute bobby pins26K/yr
- bobby pins decorative17K/yr
- fancy hair pins16K/yr
- hair pins cute14K/yr
- vintage hair pins14K/yr
- pretty hair pins9K/yr
- cute hair pins for women6K/yr
Top decorative bobby pins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
20 PCS Decorative Bobby Pins for Womens Hair Rhinestone Bobby Pins with 5 Elegant Designs (Glod & Silver) Jeweled Hair Pins Decorative Hair Accessories for Women
CubGreff$9.044.5★125 rev
16 Pieces Geometric Metal Hair Pins Pearls Hair Clips Elegant Hair Barrettes Bridal Gold Metal Bobby Pins Dainty Embellished Bobby Pins for Woman and Girls
SUMAJU$6.884.0★584 rev
Mehayi 20 PCS Macaron Pearl Acrylic Resin Fashion Hair Clips Set Cute Hair Barrettes Bobby Pins Boho Fancy Hairpin Accessories Headwear Styling Tools Gifts for Women Girls Decorative Wedding
Mehayi$9.024.4★7,283 rev
WHITEBRIDGE 12pcs Vintage Pearl Hair Bobby Pins Metallic Flower Barrettes Combination Hair Clips for Women Girls Shiny Crystal Diamand Bobby Pins
whitebridge$6.934.4★851 rev
10 Pcs Vintage Alloy Mixed Hair Bobby Pins for girls Hair Clips Barrettes for women NO REPEAT RANDOM PACKING
TEEMI$12.764.3★481 rev
Newest
by launch date
20 Pcs Decorative Hair Clips Fashion Hair Accessories Wedding Bobby Hair Pins Cute Barrettes for Women and Girls Pearl Small Fancy Hair Clip for Short and Fine Hair Birthday Gifts
SUMAJU$7.4244 rev
Kitsch Gem Bobby Pins for Women - Stylish Rhinestone Hair Accessories | Elegant Hair Pins Decorative for Styling | Bobby Pin Set - Garden Bouquet | Ideal Gifts for Women 8pcs
Kitsch$9.011,042 rev
20 PCS Decorative Bobby Pins for Womens Hair Rhinestone Bobby Pins with 5 Elegant Designs (Glod & Silver) Jeweled Hair Pins Decorative Hair Accessories for Women
CubGreff$9.04125 rev
16 Pieces Gold Rhinestone Bobby Pins Set Delicate Decorative Fancy Crystal Hair Clips Shiny Fancy Metal Barrettes I S X Shaped Diamond Hair Accessories for Women Ladies Girls Wedding Prom Party
SHEHARUHI$8.73139 rev
mdgfge 6 Pieces Rhinestone Stars Moon Hair Clips Vintage Star Hairpins Crystal Decorative Bobby Pins Metal Alloy Hair Pins Snowflake Side Clip Hair Accessories for Women (Silver Gold)
mdgfge$8.0158 rev
Trending
90-day click momentum16 Pieces Gold Rhinestone Bobby Pins Set Delicate Decorative Fancy Crystal Hair Clips Shiny Fancy Metal Barrettes I S X Shaped Diamond Hair Accessories for Women Ladies Girls Wedding Prom Party
SHEHARUHI$8.734.2★
The Hair Edit Marble Bobby Pins - Slim Multicolor Tortoise Acetate Fashion Hair Clips 4 pack
The Hair Edit$9.984.4★
20 PCS Decorative Bobby Pins for Womens Hair Rhinestone Bobby Pins with 5 Elegant Designs (Glod & Silver) Jeweled Hair Pins Decorative Hair Accessories for Women
CubGreff$9.044.5★
20 Pcs Decorative Hair Clips Fashion Hair Accessories Wedding Bobby Hair Pins Cute Barrettes for Women and Girls Pearl Small Fancy Hair Clip for Short and Fine Hair Birthday Gifts
SUMAJU$7.424.4★
Mehayi 20 PCS Pearls Hair Clips Fashion Korean Style Acrylic ResinHairpins / Barrettes for Women and Ladies Girls Headwear Styling Tools Hair Accessories Bobby Pins
Mehayi$9.724.4★
What buyers say about decorative bobby pins
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Cute colors”
“Adds elegance to your style”
“They are quite stylish as well”
“Can use in a variety of hairstyles and are durable”
“Great value for the money”
“Easy to use”
“As advertised”
“the design is cute”
“They add such a pretty sparkle”
What buyers complain about
“Too large”
“Difficult to Use”
“not very well made”
“would not stay on hair”
“not functional for all hair types”
“Just not really going to last”
“Not worth it”
“Flimsy”
“Too bad they barely had any glue to hold them together”
“Non functional”
Top return reasons
Common questions
- Is decorative bobby pins profitable to sell on Amazon United States?
- The niche generates $48K/yr across 44 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +13.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the decorative bobby pins niche?
- 31 brands and 37 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in decorative bobby pins?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 3.8%.
- What does it cost to enter the decorative bobby pins niche?
- Listings span $4.36–$16.49; the average listing price is $9.01 (sweet spot $15–$100). The average incumbent carries 1,430 reviews — the moat a new listing must climb.