Is Decorative Bobby Pins profitable to sell on Amazon United States?

Flapen scores Decorative Bobby Pins 45 out of 100 on Amazon United States, a Fail. Shoppers spend $48K a year across 44 tracked products. 0 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew +13.9% in the last 90 days.

How competitive is the Decorative Bobby Pins niche on Amazon United States?

31 brands and 37 sellers compete in Decorative Bobby Pins on Amazon United States. The top 5 Decorative Bobby Pins products take 40% of clicks, and the top 5 brands take 48%.

What do buyers complain about in Decorative Bobby Pins?

Decorative Bobby Pins buyers on Amazon United States complain most about Size-Overall, Ease Of Use, and Quality-Overall. An estimated 3.8% of orders come back.

What does it cost to enter the Decorative Bobby Pins niche?

Decorative Bobby Pins sells for $9.01 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.36 to $16.49. The average product has 1,430 reviews, the count a new listing must catch up to.

Decorative Bobby Pins

Fail

Shoppers spend an estimated $48K a year here, so Decorative Bobby Pins is a Fail.

Filters No Dominant Brand

Flapen Score: 45
45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size: $48K/yr262K searches / yr
90-day growth: +13.9%search demand this quarter
Competition: 40%top-5 click share · 31 brands · 37 sellers

Flapen Score

Decorative Bobby Pins against its category

The dotted line is the Beauty & Personal Care average. Past it, Decorative Bobby Pins is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Decorative Bobby Pins market on Amazon at a glance

Shoppers on Amazon United States searched for Decorative Bobby Pins 262K times last year and spent an estimated $48K. The top 5 brands take 48% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months: 262K
Growth, 90 days vs prior 90: +13.9%
Conversion, latest week: 2.0%
Market size, estimated: $48Ka year
Top search term: decorative bobby pins56K searches a year

02 · Price

A sale here is worth $9.01.

Listings sell for $9.01 on average, from $4.36 to $16.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $9.01 that is $901 to $2K a year per listing.

Average price: $9.01under the $15 to $100 sweet spot
Price range: $4.36–$16.49
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $901–$2K
Returns: 3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #649 within Clips & Barrettes. It carries 1,430 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 0.4%
Average rank: #649in Clips & Barrettes
Average rating: 4.37 starsAmazon United States average 4.42 stars
Average reviews: 1,430per listing
Listings tracked: 44

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 5
Successful launches: 0Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Decorative Bobby Pins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

31 falling

Sellers

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

40%

Top 20: 81%

Open market

46%

Brand 115%
Brand 212%
Brand 310%
Brand 46%
Brand 55%
Brand 65%

Demand

Decorative Bobby Pins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Search terms

Top Decorative Bobby Pins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

decorative bobby pins56K/yr +28.3%1.8% conv.
decorative bobby pins for womens hair36K/yr +17.3%2.6% conv.
cute hair pins40K/yr -2.6%0.7% conv.
cute bobby pins26K/yr +7.8%2.1% conv.
bobby pins decorative17K/yr +39.5%2.3% conv.
fancy hair pins16K/yr +33.6%1.5% conv.
hair pins cute14K/yr +2.5%1.1% conv.
vintage hair pins14K/yr -2.1%0.5% conv.
pretty hair pins9K/yr +21.7%1.2% conv.
cute hair pins for women6K/yr -13.8%1.4% conv.

Reviews and returns

What reviews say buyers love and hate about Decorative Bobby Pins

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”

15%of negative reviews mention “Size-Overall”

3.8%of orders come back

“Too large”

A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Decorative Bobby Pins questions

Answered from the same tracked data.

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