Deborah Lippmann Nail Polish

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months

71K

Growth, 90 days vs prior 90

+6.2%

Conversion, latest week

1.8%

Market size, estimated

$26Ka year

Peak month

July1.5× the quietest month

Top search term

deborah lippmann nail polish46K searches a year

Listings sell for $20.29 on average, from $11.36 to $45.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.29 that is $0 to $2K a year per listing.

Average price

$20.29inside the $15 to $100 sweet spot

Price range

$11.36–$45.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.3%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #1,586 within Nail Polish. It carries 864 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

100%

Out of stock, average day

24.9%

Average rank

#1,586in Nail Polish

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

864per listing

Listings tracked

37

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

95 months