deborah lippmann nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$20.29avg listing price — sweet spot $15–$100
Price range
Great$11.36–$45.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good864.08avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 71K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deborah lippmann nail polish is a $26K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
deborah lippmann nail polish market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $41K–$51K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,586
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 54%
- Out of stock
- 24.9%
- Avg brand age
- 95 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 83%
Open market
0%
- Deborah Lippmann67%
- LIPPMANN33%
- OPI1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top deborah lippmann nail polish search terms
- deborah lippmann nail polish46K/yr
- deborah lippmann18K/yr
- debra lippmann nail polish3K/yr
- deborah lippmann gel lab pro4K/yr
Top deborah lippmann nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LIPPMANN Nail Polish Vegan 21 Free | Baby Love | 0.5 fl. Oz
LIPPMANN$19.834.4★394 rev
LIPPMANN Nail Polish Vegan 21 Free | Single Ladies | 0.5 fl. Oz
LIPPMANN$19.824.4★394 rev
Deborah Lippmann Nail Polish Gel Lab Pro Set | Treatment Enriched for Nail Health Wear and Shine | No Lamps or Tools & 21-Free | Bejeweled 6 Bottles
Deborah Lippmann$30.054.3★436 rev
Deborah Lippmann Gel Lab Pro Nail Polish Treatment Enriched for Nail Health Wear and Shine No Animal Testing 21 Free Vegan Pink Colors
Deborah Lippmann$19.854.2★554 rev
Deborah Lippmann Gel Lab Pro Nail Polish | Treatment Enriched for Nail Health Wear and Shine | No Animal Testing 21 Free Vegan | Pink Colors
Deborah Lippmann$19.504.2★554 rev
Newest
by launch dateDeborah Lippmann Nail Polish Gel Lab Pro Set | Treatment Enriched for Nail Health Wear and Shine | No Lamps or Tools & 21-Free | Bejeweled 6 Bottles
Deborah Lippmann$30.05436 rev
Deborah Lippmann Nail Polish Gel Lab Pro | Treatment Enriched for Nail Health Wear and Shine | No Lamps or Tools | Dream Weaver 0.5 oz.
Deborah Lippmann$19.304 rev
Deborah Lippmann Nail Polish Gel Lab Pro | Treatment Enriched for Nail Health Wear and Shine | No Lamps or Tools | Sure Thing 0.5 oz.
Deborah Lippmann$19.336 rev
Deborah Lippmann Nail Polish Gel Lab Pro | Treatment Enriched for Nail Health Wear and Shine | No Lamps or Tools | What Was I Made For 0.5 oz
Deborah Lippmann$19.74554 rev
Deborah Lippmann Gel Lab Pro Nail Polish Treatment Enriched for Nail Health Wear and Shine No Animal Testing 21 Free Vegan Pink Colors
Deborah Lippmann$19.79554 rev
Trending
90-day click momentum
Deborah Lippmann | Inside My Love Gel Lab Pro Color | Long Wear Gel-Like Treatment Nail Polish | 10 Free Vegan formula. 5 oz
Deborah Lippmann$19.644.2★
Deborah Lippmann Gel Lab Pro Nail Polish Treatment Enriched for Nail Health Wear and Shine No Animal Testing 21 Free Vegan Neutral Colors
Deborah Lippmann$19.604.2★
Deborah Lippmann Gel Lab Pro Nail Polish | Treatment Enriched for Nail Health Wear and Shine | No Animal Testing 21 Free Vegan | Pink Colors
Deborah Lippmann$19.784.2★
Deborah Lippmann Nail Polish Gel Lab Pro | Treatment Enriched for Nail Health Wear and Shine | No Lamps or Tools | What Was I Made For 0.5 oz
Deborah Lippmann$19.744.2★
Deborah Lippmann Nail Polish Gel Lab Pro Set | Treatment Enriched for Nail Health Wear and Shine | No Lamps or Tools & 21-Free | Bejeweled 6 Bottles
Deborah Lippmann$30.054.3★
What buyers say about deborah lippmann nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Color is great”
“Pleasant smell and gentle on your nails”
“goes on smooth”
“I only use Deborah Lippmann products because of how well made the product line is”
“Works as promised”
“It's fast absorbing”
“it hydrates my nails beautifully”
“It does apply really nice”
“Great color and seems to last”
“This cuticle oil is really good”
What buyers complain about
“it doesn't soften it or make it useable”
“Plus, the last one I got was black. as pictured in the amazing page”
“And the file is not as fine a quality as previous ones I've purchased”
“Inconsistent product”
“even when you think its dried its still smudges”
“feel of gel”
“Also, there is a weird feeling after application while it dries; there is also strong typical nail polish smell”
“The brush is a little small making it hard to get good coverage”
Top return reasons
Common questions
- Is deborah lippmann nail polish profitable to sell on Amazon United States?
- The niche generates $26K/yr across 37 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the deborah lippmann nail polish niche?
- 3 brands and 4 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in deborah lippmann nail polish?
- Top complaints mined from reviews: Hard Feel, Color, Quality-Overall. The return rate is 0.3%.
- When does demand for deborah lippmann nail polish peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the deborah lippmann nail polish niche?
- Listings span $11.36–$45.78; the average listing price is $20.29 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.