Is death grip moustache wax profitable to sell on Amazon United States?

The niche generates $101K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (43/100).

How competitive is the death grip moustache wax niche?

1 brands and 3 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in death grip moustache wax?

Top complaints mined from reviews: Smell, Grip, Adhesion/Stickiness. The return rate is 0.7%.

When does demand for death grip moustache wax peak?

Demand peaks in Aug–Sep; the busiest month runs 9.6× the quietest.

What does it cost to enter the death grip moustache wax niche?

Listings span $12.95–$49.06; the average listing price is $25.37 (sweet spot $15–$100). The average incumbent carries 1,505 reviews — the moat a new listing must climb.

death grip moustache wax

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.37

avg listing price — sweet spot $15–$100

Price range

Great$12.95–$49.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,505.44

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$101K

$101K/yr · 31K searches

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, death grip moustache wax is a $101K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 43/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

death grip moustache wax market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $101K–$127K; units × avg price
Conversion rate: 13.0%
Avg BSR: #43
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 109 months
Avg seller age: 203 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

THE VINTAGE GROOMING CO.100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 9.6×

Open Trend

Top death grip moustache wax products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

THE VINTAGE GROOMING CO. Mustache Wax Death Grip Extra Strong Hold Moustache Wax

THE VINTAGE GROOMING CO.$18.484.4★8,069 rev

Mustache Wax Strong Hold Grooming For Men | Sudden Death Moustache & Beard Wax 1oz Tin | Perfect For Handlebar Mustaches By Death Grip | No Heat Source Required

THE VINTAGE GROOMING CO.$18.534.6★3,079 rev

Mustache Wax Extra Strong Hold Death Grip 1 oz Tin & Necklace Death Grip Mustache Comb Mens Combo Kit - Grooming For Men Handlebar Moustache

THE VINTAGE GROOMING CO.$29.984.5★173 rev

Mustache Wax Extra Strong Hold | 1oz Bone Crusher Moustache & Beard Wax Tin | Grooming For Men | Perfect For Dali Curly English Handlebar Mustaches By Death Grip | Heat Source Required

THE VINTAGE GROOMING CO.$18.254.5★557 rev

Mustache Wax Strong Hold Sudden Death 1 oz Tin & Necklace Death Grip Mustache Comb Mens Combo Kit - Grooming For Men Handlebar Moustache

THE VINTAGE GROOMING CO.$29.954.5★173 rev

Newest

by launch date

Mustache Wax Extra Strong Hold Death Grip 1 oz Tin & Necklace Death Grip Mustache Comb Mens Combo Kit - Grooming For Men Handlebar Moustache

THE VINTAGE GROOMING CO.$29.98173 rev

8mo ago

Mustache Wax Strong Hold Sudden Death 1 oz Tin & Necklace Death Grip Mustache Comb Mens Combo Kit - Grooming For Men Handlebar Moustache

THE VINTAGE GROOMING CO.$29.95173 rev

8mo ago

Mustache Balm Grooming Kit for Men | Light to Medium Hold Beard Wax 1oz | Natural Hair & Moustache Care Kit with Styling & Conditioning | Defender Balm By Death Grip

THE VINTAGE GROOMING CO.$12.95437 rev

1y ago

Mustache Wax Extra Strong Hold | 1oz Bone Crusher Moustache & Beard Wax Tin | Grooming For Men | Perfect For Dali Curly English Handlebar Mustaches By Death Grip | Heat Source Required

THE VINTAGE GROOMING CO.$18.25557 rev

3y ago

THE VINTAGE GROOMING CO. Mustache Wax Remover Night Fury Oil by Death Grip - Get Wax Out Of Your Handlebar Moustache Or Beard | Mustache Cleaner Kit

THE VINTAGE GROOMING CO.$16.40692 rev

5y ago

What buyers say about death grip moustache wax

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Best product in the market”

Smell13%

“The scent is cool”

Durability9%

“Holds well all day”

Value For Money5%

“The price is fair”

Efficiency5%

“Works really well”

Ease Of Use4%

“Its easy to work with”

Hair Styling3%

“This is a HIGH HOLD WAX”

Ease Of Application3%

“The application is not hard at all”

Adhesion/Stickiness2%

“Way stickier than other products I've tried”

Ease Of Cleaning2%

“easily cleaned up with coconut oil”

What buyers complain about

Smell12%

“Its not medicinal smelling”

Grip8%

“This has basically zero hold”

Adhesion/Stickiness8%

“This seems like glue”

Durability5%

“it doesnt last”

Ease Of Use4%

“Does not come out easily”

Hard Feel4%

“It was extremely hard”

Suitability Hot Weather4%

“as this one doesn't hold up as well in the Florida summers”

Quality-Overall4%

“Total Garbage that I cannot even return”

Strength4%

“Not as strong”

Stiffness3%

“The stiffest”

Top return reasons

Advertised Vs Actual Product13%

Smell13%

Functionality-Overall9%

Strength8%

Ease Of Use7%

Adhesion/Stickiness5%

Defective Material/Parts5%

Size-Overall4%

Hard Feel3%

Heating3%

Common questions

Is death grip moustache wax profitable to sell on Amazon United States?: The niche generates $101K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (43/100).
How competitive is the death grip moustache wax niche?: 1 brands and 3 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in death grip moustache wax?: Top complaints mined from reviews: Smell, Grip, Adhesion/Stickiness. The return rate is 0.7%.
When does demand for death grip moustache wax peak?: Demand peaks in Aug–Sep; the busiest month runs 9.6× the quietest.
What does it cost to enter the death grip moustache wax niche?: Listings span $12.95–$49.06; the average listing price is $25.37 (sweet spot $15–$100). The average incumbent carries 1,505 reviews — the moat a new listing must climb.