Is dead sexy tokyo milk perfume profitable to sell on Amazon United States?

The niche generates $37K/yr across 7 tracked products. 90-day search growth is -0.6%. Flapen's verdict: Skip it (40/100).

How competitive is the dead sexy tokyo milk perfume niche?

1 brands and 2 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dead sexy tokyo milk perfume?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.

When does demand for dead sexy tokyo milk perfume peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the dead sexy tokyo milk perfume niche?

Listings span $21.98–$125.45; the average listing price is $49.48 (sweet spot $15–$100). The average incumbent carries 654 reviews — the moat a new listing must climb.

dead sexy tokyo milk perfume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$49.48

avg listing price — sweet spot $15–$100

Price range

Great$21.98–$125.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good653.57

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

Market size

Bad$37K

$37K/yr · 13K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dead sexy tokyo milk perfume is a $37K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

dead sexy tokyo milk perfume market data

Units sold / yr: 750–1K; avg 100–250/product
Revenue / yr: $37K–$49K; units × avg price
Conversion rate: 5.6%
Avg BSR: #1,244
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 1.7%
Avg brand age: 54 months
Avg seller age: 195 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

TOKYOMILK100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top dead sexy tokyo milk perfume search terms

dead sexy tokyo milk perfume6K/yr +6.6%7.8% conv.
dead sexy3K/yr -6.9%4.6% conv.
tokyo milk dead sexy4K/yr -6.3%8.0% conv.

All search terms

Top dead sexy tokyo milk perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TOKYOMILK Dead Sexy Eau de Parfum 1 fl oz / 29.5 ml Luxury Signature Scent Fragrance Spray Elegant Perfume for Women Beautifully Designed for Display and Everyday Wear

TOKYOMILK$46.824.4★1,774 rev

TOKYOMILK Dead Sexy Embossed Eau de Parfum 3.4 fl oz 100 ml Luxury Spray Fragrance for Women Signature Ladies Scent Beauty & Self Care Essentials Functional & Beautiful Vanity Decor

TOKYOMILK$125.454.5★143 rev

TOKYOMILK Dead Sexy Eau de Parfum & Handcreme Bundle Deep Vanilla Exotic Wood White Orchid & Ebony Shea Butter Moisturizer Exciting Womens Perfume Scented Hand Cream Lotion for Dry Skin

TOKYOMILK$47.614.6★123 rev

TokyoMilk Dead Sexy Parfum Crema 2.5 oz - Deep Vanilla Exotic Wood White Orchid & Ebony - Womens Fragrance Perfume Cream Perfumed Body Lotion

TOKYOMILK$24.324.2★160 rev

TOKYOMILK Dead Sexy Date Night Kit | Includes Citrus Rose Lip Tint and Dead Sexy Eau de Parfum Mini Rollerball

TOKYOMILK$21.984.5★347 rev

Newest

by launch date

TOKYOMILK Dead Sexy Eau de Parfum & Handcreme Bundle Deep Vanilla Exotic Wood White Orchid & Ebony Shea Butter Moisturizer Exciting Womens Perfume Scented Hand Cream Lotion for Dry Skin

TOKYOMILK$47.61123 rev

5y ago

TokyoMilk Dead Sexy Parfum Crema 2.5 oz - Deep Vanilla Exotic Wood White Orchid & Ebony - Womens Fragrance Perfume Cream Perfumed Body Lotion

TOKYOMILK$24.32160 rev

5y ago

TOKYOMILK Dead Sexy Date Night Kit | Includes Citrus Rose Lip Tint and Dead Sexy Eau de Parfum Mini Rollerball

TOKYOMILK$21.98347 rev

6y ago

TOKYOMILK Dead Sexy Embossed Eau de Parfum 3.4 fl oz 100 ml Luxury Spray Fragrance for Women Signature Ladies Scent Beauty & Self Care Essentials Functional & Beautiful Vanity Decor

TOKYOMILK$125.45143 rev

7y ago

TOKYOMILK Eau de Parfum Discovery Set 6 Fragrances in 0.23 fl. oz. Bottles Exciting Luxury Mini Perfume for Women Long Lasting Fragrance Signature Ladies Travel Essentials

TOKYOMILK$57.38959 rev

7y ago

What buyers say about dead sexy tokyo milk perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell70%

“Impressive scents”

Soft Feel5%

“Instead, is very creamy”

Value For Money5%

“Super deal on Prime Days”

Advertised Vs Actual Product4%

“As advertised”

Quality-Overall4%

“overall good condition”

Cleansing2%

“I like to put it on after the shower to make me feel extra clean”

Ease Of Application1%

“which I'm satisfied with as I don't mind reapplying”

Suitability Oily Skin1%

“I really like the crema formulation since it's easier to blend it on skin”

Weight Light1%

“very lightweight”

What buyers complain about

Smell61%

“Doesnt smell great in the bottle, actually but”

Durability17%

“it does not last at all”

Value For Money6%

“not worth the cost”

Top return reasons

Smell91%

Advertised Vs Actual Product6%

Texture/Consistency-Overall3%

Common questions

Is dead sexy tokyo milk perfume profitable to sell on Amazon United States?: The niche generates $37K/yr across 7 tracked products. 90-day search growth is -0.6%. Flapen's verdict: Skip it (40/100).
How competitive is the dead sexy tokyo milk perfume niche?: 1 brands and 2 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dead sexy tokyo milk perfume?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
When does demand for dead sexy tokyo milk perfume peak?: Demand peaks in Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the dead sexy tokyo milk perfume niche?: Listings span $21.98–$125.45; the average listing price is $49.48 (sweet spot $15–$100). The average incumbent carries 654 reviews — the moat a new listing must climb.