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Dead Sea Soap

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 93% of clicks, so Dead Sea Soap is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$85K/yr73K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
44%top-5 click share · 11 brands · 638 sellers

Flapen Score

Dead Sea Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Dead Sea Soap is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dead Sea Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Dead Sea Soap 73K times last year and spent an estimated $85K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
8.1%
Market size, estimated
$85Ka year
Peak month
December1.8× the quietest month
Top search term
one with nature bar soap22K searches a year

02 · Price

A sale here is worth $14.44.

Listings sell for $14.44 on average, from $4.57 to $31.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.44 that is $1K to $4K a year per listing.

Average price
$14.44under the $15 to $100 sweet spot
Price range
$4.57–$31.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #735 within Cleansers. It carries 6,693 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#735in Cleansers
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
6,693per listing
Listings tracked
39

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Dead Sea Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

638

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

44%

Top 20: 80%

Open market

5%

  • Brand 184%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (5 brands, 5%)

Demand

Dead Sea Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Dead Sea Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • one with nature bar soap22K/yr
  • dead sea soap22K/yr
  • dead sea salt soap8K/yr
  • one with nature soap7K/yr
  • dead sea mud soap5K/yr
  • one with nature4K/yr
  • mud soap4K/yr

Reviews and returns

What reviews say buyers love and hate about Dead Sea Soap

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
0.4%of orders come back
“NO SCENT”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dead Sea Soap questions

Answered from the same tracked data.