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51

dead sea soap

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size 21Growth 37Conversion 79Competition 68Returns 98Price range 62Avg price 70Brand share 17Review moat 24Quality gap 43

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.44

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.57–$31.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+9.7%

90-day search growth — must beat 0% to launch

Review moat

Bad6,692.72

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$85K

$85K/yr · 73K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dead sea soap is a $85K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

dead sea soap market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$87K–$116K
units × avg price
Conversion rate
8.1%
Avg BSR
#735
Page quality
0%
Prime
100%
Sponsored
85%
Out of stock
0.3%
Avg brand age
87 months
Avg seller age
155 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

638

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

44%

Top 20: 80%

Open market

5%

  • One With Nature84%
  • Dead Sea Warehouse4%
  • O NATURALS3%
  • SEACRET2%
  • Jericho1%
  • Kenkoderm1%
  • Open — no brand owns it (5 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.
3K2KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top dead sea soap search terms

  • one with nature bar soap22K/yr
  • dead sea soap22K/yr
  • dead sea salt soap8K/yr
  • one with nature soap7K/yr
  • dead sea mud soap5K/yr
  • one with nature4K/yr
  • mud soap4K/yr
All search terms

Top dead sea soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$7K12%$10K16%$14K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about dead sea soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell24%

“The fragrance is so amazing”

Quality-Overall12%

“Seems like good quality soap”

Cleansing8%

“Cleans well”

Suitability Combination Skin7%

“Suitable for sensitive skin”

Soft Feel7%

“My skin feels smooth”

Moist/Dry5%

“My skin feels hydrated”

Value For Money4%

“Worth it”

Advertised Vs Actual Product4%

“Works as listed”

Efficiency3%

“Works well”

Suitability Oily Skin3%

“Great for oily complexion”

What buyers complain about

Smell27%

“NO SCENT”

Allergies8%

“My skin was flakes”

Functionality-Overall8%

“Did NOT work”

Value For Money5%

“Waste of money”

Moist/Dry5%

“caused rashes as too drying”

Durability3%

“broke me out”

Leak-Proof3%

“Package came leaking”

Sensitivity-Overall2%

“I have extremely sensitive skin”

Lather2%

“Does not lather well”

Size-Overall2%

“Bar is uncomfortably large to fit in hand”

Top return reasons

Smell31%
Advertised Vs Actual Product18%
Size-Overall12%
Ingredients-Overall6%
Functionality-Overall5%
Moist/Dry4%
Defective Material/Parts3%
Value For Money3%
Leak-Proof2%
Quality-Overall2%

Common questions

Is dead sea soap profitable to sell on Amazon United States?
The niche generates $85K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the dead sea soap niche?
11 brands and 638 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in dead sea soap?
Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.4%.
When does demand for dead sea soap peak?
Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the dead sea soap niche?
Listings span $4.57–$31.88; the average listing price is $14.44 (sweet spot $15–$100). The average incumbent carries 6,693 reviews — the moat a new listing must climb.