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Dead Sea Salt

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 94% of clicks, so Dead Sea Salt is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$880K/yr286K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
68%top-5 click share · 8 brands · 536 sellers

Flapen Score

Dead Sea Salt against its category

The dotted line is the Beauty & Personal Care average. Past it, Dead Sea Salt is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dead Sea Salt market on Amazon at a glance

Shoppers on Amazon United States searched for Dead Sea Salt 286K times last year and spent an estimated $880K. The top 5 brands take 94% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $880K a year.

Searches, last 12 months
286K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
11.1%
Market size, estimated
$880Ka year
Peak month
January1.4× the quietest month
Top search term
dead sea salt171K searches a year

02 · Price

A sale here is worth $27.67.

Listings sell for $27.67 on average, from $7.48 to $52.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $27.67 that is $35K to $42K a year per listing.

Average price
$27.67inside the $15 to $100 sweet spot
Price range
$7.48–$52.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$35K–$42K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Bath & Bathing Accessories. It carries 3,264 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#97in Bath & Bathing Accessories
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
3,264per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Dead Sea Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

536

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

3%

  • Brand 135%
  • Brand 216%
  • Brand 316%
  • Brand 414%
  • Brand 513%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Dead Sea Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dead Sea Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dead sea salt171K/yr
  • dead sea salts for soaking58K/yr
  • sea salt for bath11K/yr
  • sea salt bath7K/yr
  • dead sea bath salts7K/yr
  • dead sea salts6K/yr
  • dead sea salt bath5K/yr
  • sea salt bath soak6K/yr
  • dead sea salt bulk4K/yr
  • sal marina para bao4K/yr

Reviews and returns

What reviews say buyers love and hate about Dead Sea Salt

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Value For Money”
0.2%of orders come back
“Over priced”
A buyer, on “Value For Money”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dead Sea Salt questions

Answered from the same tracked data.