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Dead Sea

Fail

Demand is soft, at -17.6% this quarter, so Dead Sea is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$115K/yr128K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
59%top-5 click share · 8 brands · 543 sellers

Flapen Score

Dead Sea against its category

The dotted line is the Beauty & Personal Care average. Past it, Dead Sea is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dead Sea market on Amazon at a glance

Shoppers on Amazon United States searched for Dead Sea 128K times last year and spent an estimated $115K. The top 5 brands take 93% of clicks. Demand peaks in Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
3.6%
Market size, estimated
$115Ka year
Peak month
September2.7× the quietest month
Top search term
dead sea49K searches a year

02 · Price

A sale here is worth $25.08.

Listings sell for $25.08 on average, from $7.06 to $38.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $25.08 that is $6K to $13K a year per listing.

Average price
$25.08inside the $15 to $100 sweet spot
Price range
$7.06–$38.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #268 within Bath & Bathing Accessories. It carries 9,262 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#268in Bath & Bathing Accessories
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
9,262per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Dead Sea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

543

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

4%

  • Brand 138%
  • Brand 237%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Dead Sea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.7×

Search terms

Top Dead Sea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dead sea49K/yr
  • dead sea collection15K/yr
  • dead sea magnesium flakes11K/yr
  • dead sea body wash9K/yr
  • dead sea soak8K/yr
  • dead sea collection body wash6K/yr
  • yareli dead sea salt magnesium flakes4K/yr
  • dead sea minerals5K/yr
  • dead sea shampoo3K/yr
  • dead sea products4K/yr

Reviews and returns

What reviews say buyers love and hate about Dead Sea

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Value For Money”
0.4%of orders come back
“Not worth it”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dead Sea questions

Answered from the same tracked data.