Is day of the dead face jewels profitable to sell on Amazon United States?

The niche generates $0/yr across 6 tracked products. 90-day search growth is +21.0%. Flapen's verdict: Skip it (21/100).

How competitive is the day of the dead face jewels niche?

5 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in day of the dead face jewels?

Top complaints mined from reviews: Adhesion/Stickiness. The return rate is 5.6% — above our launch gate.

When does demand for day of the dead face jewels peak?

Demand peaks in Oct–Nov; the busiest month runs 160.5× the quietest.

What does it cost to enter the day of the dead face jewels niche?

Listings span $8.70–$14.45; the average listing price is $10.75 (sweet spot $15–$100). The average incumbent carries 3,841 reviews — the moat a new listing must climb.

day of the dead face jewels

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+21.0%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.75

avg listing price — sweet spot $15–$100

Review moat

Okay3,841.17

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Market size

Bad$0

$0/yr · 77K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$8.70–$14.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, day of the dead face jewels is a $0/yr Amazon United States market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 21/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

day of the dead face jewels market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $22K–$27K; units × avg price
Conversion rate: 0.0%
Avg BSR: #3,455
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 10.3%
Avg brand age: 42 months
Avg seller age: 282 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Topfunyy36%
LEOARS32%
XIELIME11%
Zomme10%
TATUWST10%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.0% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 160.5×

Open Trend

Top day of the dead face jewels search terms

day of the dead face jewels26K/yr +11.4%0.5% conv.
dia de los muertos face jewels19K/yr +31.0%0.6% conv.
sugar skull face jewels12K/yr +8.4%0.7% conv.
catrina face jewels6K/yr +423.1%0.0% conv.
day of the dead face gems5K/yr -3.6%0.0% conv.
catrina face gems9K/yr -37.0%0.0% conv.

All search terms

Top day of the dead face jewels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Halloween Face Jewels Temporary Tattoos 4 Pack Day of the Death Rhinestone Skull Face Gems Crystal Eye Glitter Stickers for Halloween Makeup Cosplay & Horror Party Supplies (4 PCS)

Topfunyy$9.574.0★12 rev

4-Pack Day Of The Death Face Gems Halloween Temporary Face Tattoos Rhinestone Face Jewels Stickers

LEOARS$11.334.4★103 rev

Halloween Face Jewels Temporary Tattoos Skull Horror Ghost Gems Rhinestone Fake Tattoos Acrylic Eyeshadow for Cosplay Party Supplies Day of the Dead Face Stickers 3 Sheet

XIELIME$10.934.0★84 rev

Skull Face Jewels Day of the Death Face Gems for Halloween Face Decals 6-Pack

LEOARS$14.454.3★282 rev

20 Sheets Day of the Dead Face Sugar Skull Tattoos Including 8 Large Sheets Halloween Temporary Face Tattoos Halloween Sugar Skull Face Tattoos

Zomme$9.524.5★22,365 rev

Newest

by launch date

Halloween Face Jewels Temporary Tattoos 4 Pack Day of the Death Rhinestone Skull Face Gems Crystal Eye Glitter Stickers for Halloween Makeup Cosplay & Horror Party Supplies (4 PCS)

Topfunyy$9.5712 rev

12mo ago

4-Pack Day Of The Death Face Gems Halloween Temporary Face Tattoos Rhinestone Face Jewels Stickers

LEOARS$11.33103 rev

3y ago

Halloween Face Jewels Temporary Tattoos Skull Horror Ghost Gems Rhinestone Fake Tattoos Acrylic Eyeshadow for Cosplay Party Supplies Day of the Dead Face Stickers 3 Sheet

XIELIME$10.9384 rev

4y ago

18 Pack Day of the Dead Face Tattoos Sugar Skull Catrina Makeup Kit Halloween Mask Temporary Tattoo Stickers Skeleton Paint Dia de los Muertos Decorations Accessories Favors & Costumes

TATUWST$8.70201 rev

4y ago

Skull Face Jewels Day of the Death Face Gems for Halloween Face Decals 6-Pack

LEOARS$14.45282 rev

6y ago

What buyers say about day of the dead face jewels

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall40%

“Great variety”

Ease Of Use30%

“worked well, easy to use”

Shape/Style10%

“shapes Im very happy with this purchase”

Color10%

“Perfect Many different styles colors”

What buyers complain about

Adhesion/Stickiness50%

“doesn't stick as well when using on top of makeup”

Top return reasons

Advertised Vs Actual Product36%

Size-Overall14%

Design-Overall14%

Paint Quality14%

Adhesion/Stickiness14%

Quality-Overall7%

Common questions

Is day of the dead face jewels profitable to sell on Amazon United States?: The niche generates $0/yr across 6 tracked products. 90-day search growth is +21.0%. Flapen's verdict: Skip it (21/100).
How competitive is the day of the dead face jewels niche?: 5 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in day of the dead face jewels?: Top complaints mined from reviews: Adhesion/Stickiness. The return rate is 5.6% — above our launch gate.
When does demand for day of the dead face jewels peak?: Demand peaks in Oct–Nov; the busiest month runs 160.5× the quietest.
What does it cost to enter the day of the dead face jewels niche?: Listings span $8.70–$14.45; the average listing price is $10.75 (sweet spot $15–$100). The average incumbent carries 3,841 reviews — the moat a new listing must climb.