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davines travel size hair products

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 28Growth 57Conversion 93Competition 70Returns 96Price range 95Avg price 95Brand share 0Review moat 34Quality gap 45

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.41

avg listing price — sweet spot $15–$100

Price range

Incredible$15.93–$49.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Growth

Good+31.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,148.85

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$120K

$120K/yr · 43K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, davines travel size hair products is a $120K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

davines travel size hair products market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$122K–$146K
units × avg price
Conversion rate
11.4%
Avg BSR
#394
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
3.9%
Avg brand age
57 months
Avg seller age
145 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 89%

Open market

0%

  • Davines100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.5% search growth over the last 90 days.
1K750Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.6×

Top davines travel size hair products search terms

  • davines travel size hair products21K/yr
  • davines travel size13K/yr
  • davines travel4K/yr
  • davines hair products travel size6K/yr
All search terms

Top davines travel size hair products products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$7K9%$11K12%$14K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about davines travel size hair products

What buyers praise and complain about, mined from review topics.

What buyers love

Smell20%

“Great scent”

Quality-Overall10%

“Excellent quality set”

Soft Feel10%

“smooth my hair”

Moist/Dry7%

“Truly Does Moisturize”

Value For Money6%

“Worth it”

Suitability Curly Hair4%

“Great for frizz control”

Hair Styling4%

“soft defined curls”

Size-Overall3%

“Perfect travel size – Compact set ideal for testing the product or taking on trips”

Cleansing3%

“Cleans my hair well”

Suitability Straight Hair3%

“Great for fine hair”

What buyers complain about

Value For Money20%

“Overpriced”

Smell14%

“Smell is too strong”

Moist/Dry5%

“Not moisturizing”

Size-Overall4%

“Small container”

Hair Related3%

“unfortunately after shampooing”

Product Condition3%

“Product looks used”

Quality-Overall3%

“The quality of the container is poor”

Suitability Short Hair2%

“Leaves my hair tacky”

Oily/Greasy2%

“it can turn super greasy—looking like you literally dipped your hair in olive oil”

Thickness1%

“The ends of my hair start to feel incredibly thick”

Top return reasons

Smell28%
Size-Overall13%
Product Condition8%
Advertised Vs Actual Product7%
Suitability Short Hair7%
Functionality-Overall6%
Moist/Dry5%
Value For Money5%
Oily/Greasy4%
Defective Material/Parts2%

Common questions

Is davines travel size hair products profitable to sell on Amazon United States?
The niche generates $120K/yr across 33 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +31.5%. Flapen's verdict: Worth a look (58/100).
How competitive is the davines travel size hair products niche?
1 brands and 3 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in davines travel size hair products?
Top complaints mined from reviews: Value For Money, Smell, Moist/Dry. The return rate is 0.9%.
When does demand for davines travel size hair products peak?
Demand peaks in Jun; the busiest month runs 1.6× the quietest.
What does it cost to enter the davines travel size hair products niche?
Listings span $15.93–$49.79; the average listing price is $24.41 (sweet spot $15–$100). The average incumbent carries 3,149 reviews — the moat a new listing must climb.