davines texture spray
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$42.76avg listing price — sweet spot $15–$100
Price range
Incredible$40.93–$44.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,550.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$99K$99K/yr · 23K searches
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, davines texture spray is a $99K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
davines texture spray market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- $86K–$107K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #284
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 16.7%
- Avg brand age
- 99 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Davines100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.1×
Top davines texture spray search terms
- davines texture spray14K/yr
- davines spray4K/yr
- davines texturizing spray4K/yr
- davines dry texturizer spray1K/yr
Top davines texture spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Davines This Is A Dry Texturizer Medium Hold Instant Volume & Texture - Piecey Texture Spray without Weighing Down - Refreshing & Reworkable 7.44 Oz
Davines$43.894.6★1,408 rev
Davines This Is An Invisible No Gas Spray Medium Hold Natural Finish - Non-Aerosol Spray for Brushable Hold - Fast Drying & Humidity Resistant 8.45 Fl Oz
Davines$41.454.5★121 rev
Davines This Is A Dry Wax Finishing Spray Strong Hold Texture & Definition - Creates Satin-Matte Texture & Separates Strands without Stiffness 6.76 Fl Oz
Davines$40.934.5★124 rev
Davines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz
Davines$44.764.7★12,548 rev
Newest
by launch dateDavines This Is A Dry Wax Finishing Spray Strong Hold Texture & Definition - Creates Satin-Matte Texture & Separates Strands without Stiffness 6.76 Fl Oz
Davines$40.93124 rev
Davines This Is An Invisible No Gas Spray Medium Hold Natural Finish - Non-Aerosol Spray for Brushable Hold - Fast Drying & Humidity Resistant 8.45 Fl Oz
Davines$41.45121 rev
Davines This Is A Dry Texturizer Medium Hold Instant Volume & Texture - Piecey Texture Spray without Weighing Down - Refreshing & Reworkable 7.44 Oz
Davines$43.891,408 rev
Davines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz
Davines$44.7612,548 rev
Trending
90-day click momentumDavines This Is An Invisible No Gas Spray Medium Hold Natural Finish - Non-Aerosol Spray for Brushable Hold - Fast Drying & Humidity Resistant 8.45 Fl Oz
Davines$41.454.5★
Davines This Is A Dry Texturizer Medium Hold Instant Volume & Texture - Piecey Texture Spray without Weighing Down - Refreshing & Reworkable 7.44 Oz
Davines$43.894.6★
Davines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz
Davines$44.764.7★
Davines This Is A Dry Wax Finishing Spray Strong Hold Texture & Definition - Creates Satin-Matte Texture & Separates Strands without Stiffness 6.76 Fl Oz
Davines$40.934.5★
What buyers say about davines texture spray
What buyers praise and complain about, mined from review topics.What buyers love
“It smells absolutely incredible- like vanilla sugar cookies or something”
“Great product”
“Worth the money”
“great hair product for hard to manage hair”
“Best Hair results within days”
“I use this with my air wrap and it honestly makes my blowout last a long time, while looking really curly, defined, and gorgeous”
“Smells great protects hair my new must have”
“This great hairspray is perfect for my fine, thin hair”
“Light leave-in conditioning that is not oily”
“It feels noticeably softer, smoother, and more nourished after using it, without that greasy or heavy feeling some leave-ins can give”
What buyers complain about
“is expensive”
“Smells expensive”
“Product looks used”
“It actually makes my hair feel even more dry after using it”
“doesnt make my hair look greasy”
“No hold and terrible shelling”
“Those product does not work well”
“the texture takes a scary turn”
“The ends of my hair start to feel incredibly thick”
Top return reasons
Common questions
- Is davines texture spray profitable to sell on Amazon United States?
- The niche generates $99K/yr across 4 tracked products. 90-day search growth is -15.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the davines texture spray niche?
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in davines texture spray?
- Top complaints mined from reviews: Value For Money, Smell, Product Condition. The return rate is 0.4%.
- When does demand for davines texture spray peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.
- What does it cost to enter the davines texture spray niche?
- Listings span $40.93–$44.76; the average listing price is $42.76 (sweet spot $15–$100). The average incumbent carries 3,550 reviews — the moat a new listing must climb.