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Davines Texture Spray

Fail

The top 5 products take 100% of clicks, so Davines Texture Spray is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$99K/yr23K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Davines Texture Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Davines Texture Spray is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Davines Texture Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Davines Texture Spray 23K times last year and spent an estimated $99K. One brand takes every click. Demand peaks in Feb–Mar. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
10.1%
Market size, estimated
$99Ka year
Peak month
March2.1× the quietest month
Top search term
davines texture spray14K searches a year

02 · Price

A sale here is worth $42.76.

Listings sell for $42.76 on average, from $40.93 to $44.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $42.76 that is $11K to $21K a year per listing.

Average price
$42.76inside the $15 to $100 sweet spot
Price range
$40.93–$44.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$11K–$21K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #284 within Hair Sprays. It carries 3,550 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#284in Hair Sprays
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
3,550per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
99 months

Products

Top Davines Texture Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Davines Texture Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.1×

Search terms

Top Davines Texture Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • davines texture spray14K/yr
  • davines spray4K/yr
  • davines texturizing spray4K/yr
  • davines dry texturizer spray1K/yr

Reviews and returns

What reviews say buyers love and hate about Davines Texture Spray

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Smell”
24%of negative reviews mention “Value For Money”
0.4%of orders come back
“is expensive”
A buyer, on “Value For Money”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Davines Texture Spray questions

Answered from the same tracked data.