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Davines Oi Oil

Fail

The top 5 products take 100% of clicks, so Davines Oi Oil is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$585K/yr101K searches / yr
90-day growth
+8.7%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Davines Oi Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Davines Oi Oil is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Davines Oi Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Davines Oi Oil 101K times last year and spent an estimated $585K. One brand takes every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $585K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
13.4%
Market size, estimated
$585Ka year
Peak month
December1.2× the quietest month
Top search term
davines oi oil35K searches a year

02 · Price

A sale here is worth $43.01.

Listings sell for $43.01 on average, from $27.93 to $56.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 4,000 to 5,000 of them. At $43.01 that is $172K to $215K a year per listing.

Average price
$43.01inside the $15 to $100 sweet spot
Price range
$27.93–$56.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
4,000–5,000
Revenue per listing a year
$172K–$215K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Hair Treatment Oils. It carries 9,548 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Hair Treatment Oils
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
9,548per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Davines Oi Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Davines Oi Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Davines Oi Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • davines oi oil35K/yr
  • oi oil17K/yr
  • davines oil14K/yr
  • davines hair oil15K/yr
  • oi oil davines10K/yr
  • oi hair oil6K/yr
  • oi oil davines for hair2K/yr
  • davines oil for hair2K/yr

Reviews and returns

What reviews say buyers love and hate about Davines Oi Oil

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
30%of negative reviews mention “Value For Money”
0.6%of orders come back
“pricey”
A buyer, on “Value For Money”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Davines Oi Oil questions

Answered from the same tracked data.