davines oi oil
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$43.01avg listing price — sweet spot $15–$100
Price range
Incredible$27.93–$56.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$585K$585K/yr · 101K searches
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,547.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, davines oi oil is a $585K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
davines oi oil market data
- Units sold / yr
- 13K–15K
- avg 4,000–5,000/product
- Revenue / yr
- $538K–$645K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Davines100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top davines oi oil search terms
- davines oi oil35K/yr
- oi oil17K/yr
- davines oil14K/yr
- davines hair oil15K/yr
- oi oil davines10K/yr
- oi hair oil6K/yr
- oi oil davines for hair2K/yr
- davines oil for hair2K/yr
Top davines oi oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Davines OI Oil Multi-Function Potion for All Hair Types - Weightless Anti-Frizz & Shine-Enhancing Serum with Roucou Oil - Detangles & Replenishes Moisture Hydrating Treatment 4.56 Fl Oz
Davines$56.364.6★8,052 rev
Davines OI Oil Multi-Function Potion for All Hair Types - Weightless Anti-Frizz & Shine-Enhancing Serum with Roucou Oil - Detangles & Replenishes Moisture Hydrating Treatment Travel Size 1.69 Fl Oz
Davines$27.934.6★8,052 rev
Davines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz
Davines$44.754.7★12,539 rev
Newest
by launch dateDavines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz
Davines$44.7512,539 rev
Davines OI Oil Multi-Function Potion for All Hair Types - Weightless Anti-Frizz & Shine-Enhancing Serum with Roucou Oil - Detangles & Replenishes Moisture Hydrating Treatment Travel Size 1.69 Fl Oz
Davines$27.938,052 rev
Davines OI Oil Multi-Function Potion for All Hair Types - Weightless Anti-Frizz & Shine-Enhancing Serum with Roucou Oil - Detangles & Replenishes Moisture Hydrating Treatment 4.56 Fl Oz
Davines$56.368,052 rev
Trending
90-day click momentumDavines OI Oil Multi-Function Potion for All Hair Types - Weightless Anti-Frizz & Shine-Enhancing Serum with Roucou Oil - Detangles & Replenishes Moisture Hydrating Treatment 4.56 Fl Oz
Davines$56.364.6★
Davines OI Oil Multi-Function Potion for All Hair Types - Weightless Anti-Frizz & Shine-Enhancing Serum with Roucou Oil - Detangles & Replenishes Moisture Hydrating Treatment Travel Size 1.69 Fl Oz
Davines$27.934.6★
Davines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz
Davines$44.754.7★
What buyers say about davines oi oil
What buyers praise and complain about, mined from review topics.What buyers love
“Great, clean smell”
“worth every penny”
“Great quality”
“I really like this oil”
“I use this with my air wrap and it honestly makes my blowout last a long time, while looking really curly, defined, and gorgeous”
“adding moisture without weighing down my hair”
“Hair looks amazing”
“Best Hair results within days”
“nice smooth results”
“Makes hair look healthy without greasy feeling”
What buyers complain about
“pricey”
“Smells expensive”
“Probably open and used”
“doesnt make my hair look greasy”
“It actually makes my hair feel even more dry after using it”
“it can turn super greasy—looking like you literally dipped your hair in olive oil”
Top return reasons
Common questions
- Is davines oi oil profitable to sell on Amazon United States?
- The niche generates $585K/yr across 3 tracked products. 90-day search growth is +8.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the davines oi oil niche?
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in davines oi oil?
- Top complaints mined from reviews: Value For Money, Smell, Product Condition. The return rate is 0.6%.
- When does demand for davines oi oil peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the davines oi oil niche?
- Listings span $27.93–$56.36; the average listing price is $43.01 (sweet spot $15–$100). The average incumbent carries 9,548 reviews — the moat a new listing must climb.