davines oi conditioner
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$39.07avg listing price — sweet spot $15–$100
Price range
Incredible$18.98–$49.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$225K$225K/yr · 29K searches
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Review moat
Bad7,138avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, davines oi conditioner is a $225K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
davines oi conditioner market data
- Units sold / yr
- 6K–8K
- avg 1,000–1,250/product
- Revenue / yr
- $234K–$313K
- units × avg price
- Conversion rate
- 20.0%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 88 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Davines100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top davines oi conditioner search terms
- oi conditioner10K/yr
- davines oi conditioner11K/yr
- oi conditioner davines for hair8K/yr
- davines conditioner oi352/yr
Top davines oi conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Davines OI Conditioner Rich Creamy Hydrating Conditioner for All Hair Types - Accelerates Drying Protects Structure & Adds Shine with Antioxidant Roucou Oil - Softens & Detangles 8.45 Fl Oz
Davines$49.794.7★3,836 rev
Davines OI Conditioner Rich Creamy Hydrating Conditioner for All Hair Types - Accelerates Drying Protects Structure & Adds Shine with Antioxidants Softens & Detangles Travel Size 2.54 Fl Oz
Davines$18.984.7★3,836 rev
Davines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz
Davines$44.764.7★12,548 rev
Davines OI Shampoo Milky-Smooth Hydrating Cleanser for All Hair Types - Antioxidant-Rich Formula with Roucou Oil for Extraordinary Shine Softness Volume & Protection Sulfate-Free 9.47 Fl Oz
Davines$42.754.5★8,332 rev
Newest
by launch dateDavines OI Conditioner Rich Creamy Hydrating Conditioner for All Hair Types - Accelerates Drying Protects Structure & Adds Shine with Antioxidants Softens & Detangles Travel Size 2.54 Fl Oz
Davines$18.983,836 rev
Davines OI Shampoo Milky-Smooth Hydrating Cleanser for All Hair Types - Antioxidant-Rich Formula with Roucou Oil for Extraordinary Shine Softness Volume & Protection Sulfate-Free 9.47 Fl Oz
Davines$42.758,332 rev
Davines OI Conditioner Rich Creamy Hydrating Conditioner for All Hair Types - Accelerates Drying Protects Structure & Adds Shine with Antioxidant Roucou Oil - Softens & Detangles 8.45 Fl Oz
Davines$49.793,836 rev
Davines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz
Davines$44.7612,548 rev
Trending
90-day click momentumDavines OI Conditioner Rich Creamy Hydrating Conditioner for All Hair Types - Accelerates Drying Protects Structure & Adds Shine with Antioxidants Softens & Detangles Travel Size 2.54 Fl Oz
Davines$18.984.7★
Davines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz
Davines$44.764.7★
Davines OI Conditioner Rich Creamy Hydrating Conditioner for All Hair Types - Accelerates Drying Protects Structure & Adds Shine with Antioxidant Roucou Oil - Softens & Detangles 8.45 Fl Oz
Davines$49.794.7★
Davines OI Shampoo Milky-Smooth Hydrating Cleanser for All Hair Types - Antioxidant-Rich Formula with Roucou Oil for Extraordinary Shine Softness Volume & Protection Sulfate-Free 9.47 Fl Oz
Davines$42.754.5★
What buyers say about davines oi conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“It has a nice subtle smell”
“It made my hair very soft”
“Very good quality shampoo love it and scent”
“Worth the money”
“Leaves hair soft and hydrated”
“A must buy for shiny smooth hair”
“I use this with my air wrap and it honestly makes my blowout last a long time, while looking really curly, defined, and gorgeous”
“Hair looks amazing”
“It feels noticeably softer, smoother, and more nourished after using it, without that greasy or heavy feeling some leave-ins can give”
“Smells great protects hair my new must have”
What buyers complain about
“Smells expensive”
“pricey”
“doesnt make my hair look greasy”
“It actually makes my hair feel even more dry after using it”
“Little goes a long”
“And the colors”
“consistency are also off”
“product seemed watered down”
“Its super unpleasant”
“About an hour after washing my hair I ended up getting a migraine because the smell was so strong”
Top return reasons
Common questions
- Is davines oi conditioner profitable to sell on Amazon United States?
- The niche generates $225K/yr across 4 tracked products. 90-day search growth is +10.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the davines oi conditioner niche?
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in davines oi conditioner?
- Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 0.6%.
- When does demand for davines oi conditioner peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the davines oi conditioner niche?
- Listings span $18.98–$49.79; the average listing price is $39.07 (sweet spot $15–$100). The average incumbent carries 7,138 reviews — the moat a new listing must climb.