davines mousse
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$33.00avg listing price — sweet spot $15–$100
Price range
Incredible$24.64–$36.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,209.25avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Market size
Okay$150K$150K/yr · 23K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, davines mousse is a $150K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
davines mousse market data
- Units sold / yr
- 3K–4K
- avg 500–750/product
- Revenue / yr
- $99K–$132K
- units × avg price
- Conversion rate
- 19.9%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 89 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Davines100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +10.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top davines mousse search terms
- davines mousse16K/yr
- davines curl mousse4K/yr
- davines volume boosting mousse3K/yr
Top davines mousse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Davines This Is A Volume Boosting Mousse Medium Hold Volume & Body - Creamy Mousse for Long-Lasting - Adds Shine & Structure 8.45 Fl Oz
Davines$36.834.4★1,089 rev
Davines This Is A Curl Moisturizing Mousse Medium Hold Hydration & Bounce - Creamy Mousse for Defined Curls - Adds Structure & Softness 8.45 Fl Oz
Davines$36.834.3★906 rev
Davines OI Souffl Silkening Bodifying Foam for Fine to Medium Hair - Liquid-to-Foam Leave-In Treatment with Chicory Root & Roucou OilAdds Volume Shine & Heat Protection Travel Size 1.69 Fl Oz
Davines$24.644.4★204 rev
Davines This Is A Curl Building Serum Medium Hold Curl Definition & Elasticity - Enhances Curls Blocks Frizz & Adds Shine without Weighing Down 8.45 Fl Oz
Davines$33.714.6★6,638 rev
Newest
by launch dateDavines OI Souffl Silkening Bodifying Foam for Fine to Medium Hair - Liquid-to-Foam Leave-In Treatment with Chicory Root & Roucou OilAdds Volume Shine & Heat Protection Travel Size 1.69 Fl Oz
Davines$24.64204 rev
Davines This Is A Curl Moisturizing Mousse Medium Hold Hydration & Bounce - Creamy Mousse for Defined Curls - Adds Structure & Softness 8.45 Fl Oz
Davines$36.83906 rev
Davines This Is A Volume Boosting Mousse Medium Hold Volume & Body - Creamy Mousse for Long-Lasting - Adds Shine & Structure 8.45 Fl Oz
Davines$36.831,089 rev
Davines This Is A Curl Building Serum Medium Hold Curl Definition & Elasticity - Enhances Curls Blocks Frizz & Adds Shine without Weighing Down 8.45 Fl Oz
Davines$33.716,638 rev
Trending
90-day click momentumDavines This Is A Volume Boosting Mousse Medium Hold Volume & Body - Creamy Mousse for Long-Lasting - Adds Shine & Structure 8.45 Fl Oz
Davines$36.834.4★
Davines This Is A Curl Moisturizing Mousse Medium Hold Hydration & Bounce - Creamy Mousse for Defined Curls - Adds Structure & Softness 8.45 Fl Oz
Davines$36.834.3★
Davines OI Souffl Silkening Bodifying Foam for Fine to Medium Hair - Liquid-to-Foam Leave-In Treatment with Chicory Root & Roucou OilAdds Volume Shine & Heat Protection Travel Size 1.69 Fl Oz
Davines$24.644.4★
Davines This Is A Curl Building Serum Medium Hold Curl Definition & Elasticity - Enhances Curls Blocks Frizz & Adds Shine without Weighing Down 8.45 Fl Oz
Davines$33.714.6★
What buyers say about davines mousse
What buyers praise and complain about, mined from review topics.What buyers love
“The best curl product”
“Totally worth the buy”
“Nice curl cream”
“Perfect for my curls after shampooing”
“with good hold”
“Great for fine hair”
“For those whose hair needs extra volume, this product provides it”
“It keeps my hair hydrated without weighing it down”
“Great scent”
“Added shine”
What buyers complain about
“Too expensive”
“It has an undertone of a weird odor to it”
“Hard to use”
“Greasy”
“this curl cream is a little sticky”
“doesn't work for curly hair - I have curly hair”
“It is thinner”
Top return reasons
Common questions
- Is davines mousse profitable to sell on Amazon United States?
- The niche generates $150K/yr across 4 tracked products. 90-day search growth is +10.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the davines mousse niche?
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in davines mousse?
- Top complaints mined from reviews: Value For Money, Smell, Ease Of Use. The return rate is 0.9%.
- When does demand for davines mousse peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the davines mousse niche?
- Listings span $24.64–$36.83; the average listing price is $33.00 (sweet spot $15–$100). The average incumbent carries 2,209 reviews — the moat a new listing must climb.