Davines Hairspray
FailThe top 5 brands take 100% of clicks, so Davines Hairspray is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $420K/yr68K searches / yr
- 90-day growth
- -1.2%search demand this quarter
- Competition
- 94%top-5 click share · 1 brands · 2 sellers
Flapen Score
Davines Hairspray against its category
The dotted line is the Beauty & Personal Care average. Past it, Davines Hairspray is stronger. Inside it, weaker.
Market
The Davines Hairspray market on Amazon at a glance
Shoppers on Amazon United States searched for Davines Hairspray 68K times last year and spent an estimated $420K. One brand takes every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $420K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -1.2%
- Conversion, latest week
- 14.0%
- Market size, estimated
- $420Ka year
- Peak month
- September1.1× the quietest month
- Top search term
- davines hairspray50K searches a year
02 · Price
A sale here is worth $44.12.
Listings sell for $44.12 on average, from $41.45 to $44.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $44.12 that is $66K to $88K a year per listing.
- Average price
- $44.12inside the $15 to $100 sweet spot
- Price range
- $41.45–$44.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $66K–$88K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #486 within Hair Sprays. It carries 708 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #486in Hair Sprays
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 708per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 114 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 114 months
Products
Top Davines Hairspray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Davines This Is A Medium Hair Spray Medium Hold Flexible Finish - Fine Mist for Brushable Hold & Natural Movement - Humidity Resistant 13.53 Fl Oz
- Price
- $44.70
- Rating
- 4.6/5
- Reviews
- 423
- Age
- 3y ago

Davines This Is A Strong Hair Spray Strong Hold Long-Lasting Control - Locks Styles in Place with Natural Shine - Humidity Resistant 13.53 Fl Oz
- Price
- $44.87
- Rating
- 4.5/5
- Reviews
- 2,044
- Age
- 9y ago

Davines This Is A Perfecting Hairspray Medium Hold Invisible Finish - Ultra-Fine Mist for Natural Movement - No Build-Up or Residue 9.10 Fl Oz
- Price
- $44.90
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 3y ago

Davines This Is An Extra Strong Hair Spray Extra Strong Hold Maximum Control - Extreme Hold for Updos & Styles - Humidity Resistant & Long Lasting 12 Fl Oz
- Price
- $44.89
- Rating
- 4.7/5
- Reviews
- 182
- Age
- 3y ago

Davines This Is A Dry Texturizer Medium Hold Instant Volume & Texture - Piecey Texture Spray without Weighing Down - Refreshing & Reworkable 7.44 Oz
- Price
- $43.89
- Rating
- 4.6/5
- Reviews
- 1,408
- Age
- 10y ago
Trending
estimated 90-day click momentum
Davines This Is A Perfecting Hairspray Medium Hold Invisible Finish - Ultra-Fine Mist for Natural Movement - No Build-Up or Residue 9.10 Fl Oz
- Price
- $44.90
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 3y ago

Davines This Is A Medium Hair Spray Medium Hold Flexible Finish - Fine Mist for Brushable Hold & Natural Movement - Humidity Resistant 13.53 Fl Oz
- Price
- $44.70
- Rating
- 4.6/5
- Reviews
- 423
- Age
- 3y ago

Davines This Is A Strong Hair Spray Strong Hold Long-Lasting Control - Locks Styles in Place with Natural Shine - Humidity Resistant 13.53 Fl Oz
- Price
- $44.87
- Rating
- 4.5/5
- Reviews
- 2,044
- Age
- 9y ago

Davines This Is A Dry Texturizer Medium Hold Instant Volume & Texture - Piecey Texture Spray without Weighing Down - Refreshing & Reworkable 7.44 Oz
- Price
- $43.89
- Rating
- 4.6/5
- Reviews
- 1,408
- Age
- 10y ago

Davines This Is An Extra Strong Hair Spray Extra Strong Hold Maximum Control - Extreme Hold for Updos & Styles - Humidity Resistant & Long Lasting 12 Fl Oz
- Price
- $44.89
- Rating
- 4.7/5
- Reviews
- 182
- Age
- 3y ago
Newest
by launch date
Davines This Is A Medium Hair Spray Medium Hold Flexible Finish - Fine Mist for Brushable Hold & Natural Movement - Humidity Resistant 13.53 Fl Oz
- Price
- $44.70
- Rating
- 4.6/5
- Reviews
- 423
- Age
- 3y ago

Davines This Is An Extra Strong Hair Spray Extra Strong Hold Maximum Control - Extreme Hold for Updos & Styles - Humidity Resistant & Long Lasting 12 Fl Oz
- Price
- $44.89
- Rating
- 4.7/5
- Reviews
- 182
- Age
- 3y ago

Davines This Is An Invisible No Gas Spray Medium Hold Natural Finish - Non-Aerosol Spray for Brushable Hold - Fast Drying & Humidity Resistant 8.45 Fl Oz
- Price
- $41.45
- Rating
- 4.5/5
- Reviews
- 121
- Age
- 3y ago

Davines This Is A Perfecting Hairspray Medium Hold Invisible Finish - Ultra-Fine Mist for Natural Movement - No Build-Up or Residue 9.10 Fl Oz
- Price
- $44.90
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 3y ago

Davines This Is A Strong Hair Spray Strong Hold Long-Lasting Control - Locks Styles in Place with Natural Shine - Humidity Resistant 13.53 Fl Oz
- Price
- $44.87
- Rating
- 4.5/5
- Reviews
- 2,044
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
2
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Davines100%
Demand
Davines Hairspray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.1×
Search terms
Top Davines Hairspray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- davines hairspray50K/yr
- davines hair spray16K/yr
- davines medium hairspray3K/yr
Reviews and returns
What reviews say buyers love and hate about Davines Hairspray
We read the reviews and the return reasons for every product selling here.
“overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Davines Hairspray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









