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Davines Hairspray

Fail

The top 5 brands take 100% of clicks, so Davines Hairspray is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$420K/yr68K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
94%top-5 click share · 1 brands · 2 sellers

Flapen Score

Davines Hairspray against its category

The dotted line is the Beauty & Personal Care average. Past it, Davines Hairspray is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Davines Hairspray market on Amazon at a glance

Shoppers on Amazon United States searched for Davines Hairspray 68K times last year and spent an estimated $420K. One brand takes every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $420K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
14.0%
Market size, estimated
$420Ka year
Peak month
September1.1× the quietest month
Top search term
davines hairspray50K searches a year

02 · Price

A sale here is worth $44.12.

Listings sell for $44.12 on average, from $41.45 to $44.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $44.12 that is $66K to $88K a year per listing.

Average price
$44.12inside the $15 to $100 sweet spot
Price range
$41.45–$44.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
$66K–$88K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #486 within Hair Sprays. It carries 708 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#486in Hair Sprays
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
708per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 114 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
114 months

Products

Top Davines Hairspray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Davines Hairspray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Davines Hairspray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • davines hairspray50K/yr
  • davines hair spray16K/yr
  • davines medium hairspray3K/yr

Reviews and returns

What reviews say buyers love and hate about Davines Hairspray

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Smell”
29%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“overpriced”
A buyer, on “Value For Money”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Davines Hairspray questions

Answered from the same tracked data.