davines hairspray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$44.12avg listing price — sweet spot $15–$100
Price range
Incredible$41.45–$44.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good707.5avg incumbent reviews — the moat a new listing must climb
Market size
Good$420K$420K/yr · 68K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, davines hairspray is a $420K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
davines hairspray market data
- Units sold / yr
- 10K–13K
- avg 1,500–2,000/product
- Revenue / yr
- $441K–$552K
- units × avg price
- Conversion rate
- 14.0%
- Avg BSR
- #486
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 114 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Davines100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.1×
Top davines hairspray search terms
- davines hairspray50K/yr
- davines hair spray16K/yr
- davines medium hairspray3K/yr
Top davines hairspray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Davines This Is A Medium Hair Spray Medium Hold Flexible Finish - Fine Mist for Brushable Hold & Natural Movement - Humidity Resistant 13.53 Fl Oz
Davines$44.704.6★423 rev
Davines This Is A Strong Hair Spray Strong Hold Long-Lasting Control - Locks Styles in Place with Natural Shine - Humidity Resistant 13.53 Fl Oz
Davines$44.874.5★2,044 rev
Davines This Is A Perfecting Hairspray Medium Hold Invisible Finish - Ultra-Fine Mist for Natural Movement - No Build-Up or Residue 9.10 Fl Oz
Davines$44.904.4★67 rev
Davines This Is An Extra Strong Hair Spray Extra Strong Hold Maximum Control - Extreme Hold for Updos & Styles - Humidity Resistant & Long Lasting 12 Fl Oz
Davines$44.894.7★182 rev
Davines This Is A Dry Texturizer Medium Hold Instant Volume & Texture - Piecey Texture Spray without Weighing Down - Refreshing & Reworkable 7.44 Oz
Davines$43.894.6★1,408 rev
Newest
by launch dateDavines This Is A Medium Hair Spray Medium Hold Flexible Finish - Fine Mist for Brushable Hold & Natural Movement - Humidity Resistant 13.53 Fl Oz
Davines$44.70423 rev
Davines This Is An Extra Strong Hair Spray Extra Strong Hold Maximum Control - Extreme Hold for Updos & Styles - Humidity Resistant & Long Lasting 12 Fl Oz
Davines$44.89182 rev
Davines This Is An Invisible No Gas Spray Medium Hold Natural Finish - Non-Aerosol Spray for Brushable Hold - Fast Drying & Humidity Resistant 8.45 Fl Oz
Davines$41.45121 rev
Davines This Is A Perfecting Hairspray Medium Hold Invisible Finish - Ultra-Fine Mist for Natural Movement - No Build-Up or Residue 9.10 Fl Oz
Davines$44.9067 rev
Davines This Is A Strong Hair Spray Strong Hold Long-Lasting Control - Locks Styles in Place with Natural Shine - Humidity Resistant 13.53 Fl Oz
Davines$44.872,044 rev
Trending
90-day click momentumDavines This Is A Perfecting Hairspray Medium Hold Invisible Finish - Ultra-Fine Mist for Natural Movement - No Build-Up or Residue 9.10 Fl Oz
Davines$44.904.4★
Davines This Is A Medium Hair Spray Medium Hold Flexible Finish - Fine Mist for Brushable Hold & Natural Movement - Humidity Resistant 13.53 Fl Oz
Davines$44.704.6★
Davines This Is A Strong Hair Spray Strong Hold Long-Lasting Control - Locks Styles in Place with Natural Shine - Humidity Resistant 13.53 Fl Oz
Davines$44.874.5★
Davines This Is A Dry Texturizer Medium Hold Instant Volume & Texture - Piecey Texture Spray without Weighing Down - Refreshing & Reworkable 7.44 Oz
Davines$43.894.6★
Davines This Is An Extra Strong Hair Spray Extra Strong Hold Maximum Control - Extreme Hold for Updos & Styles - Humidity Resistant & Long Lasting 12 Fl Oz
Davines$44.894.7★
What buyers say about davines hairspray
What buyers praise and complain about, mined from review topics.What buyers love
“It smells absolutely incredible- like vanilla sugar cookies or something”
“Great line of products”
“Cheaper than my hairdresser”
“Its especially effective for updos, sleek styles, curls, and anything that needs long-lasting control without constant touch-ups”
“It doesnt dry it out like BSH does if I use it on my curls”
“holds the style”
“Does what it says”
“Hold hair in place and gives volume”
“This great hairspray is perfect for my fine, thin hair”
“It also performs well against humidity, helping reduce style collapse and flyaways”
What buyers complain about
“overpriced”
“Product looks used”
“The spray nozzle is defective”
“I personally do not like the smell”
“Wish it lived up to the description”
“My style fell before I finished styling the other side”
“It was a complete waste of money”
“The ends of my hair start to feel incredibly thick”
“the texture takes a scary turn”
Common questions
- Is davines hairspray profitable to sell on Amazon United States?
- The niche generates $420K/yr across 6 tracked products. 90-day search growth is -1.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the davines hairspray niche?
- 1 brands and 2 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in davines hairspray?
- Top complaints mined from reviews: Value For Money, Product Condition, Defective Material/Parts. The return rate is 0.0%.
- When does demand for davines hairspray peak?
- Demand is steady year-round — the busiest month runs 1.1× the quietest.
- What does it cost to enter the davines hairspray niche?
- Listings span $41.45–$44.90; the average listing price is $44.12 (sweet spot $15–$100). The average incumbent carries 708 reviews — the moat a new listing must climb.