davines hair products
Launch itA $5.8M/yr market growing +3.1% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$5.8M$5.8M/yr · 2.0M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$38.62avg listing price — sweet spot $15–$100
Price range
Great$21.94–$102.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,040.58avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, davines hair products is a $5.8M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 58/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
davines hair products market data
- Units sold / yr
- 150K–200K
- avg 4,000–5,000/product
- Revenue / yr
- $5.8M–$7.7M
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #229
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
0%
- Mizani52%
- Davines48%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top davines hair products search terms
- davines hair products638K/yr
- davines321K/yr
- mizani180K/yr
- mizani 25 miracle milk leave-in treatment128K/yr
- mizani hair products322K/yr
- davines oi all in one milk42K/yr
- mizani miracle milk51K/yr
- davines oi37K/yr
- mizani leave in conditioner33K/yr
- mizani 25 miracle milk18K/yr
Top davines hair products products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mizani 25 Benefit Miracle Milk Leave-in Conditioner - Anti-Frizz Detangler Spray For Hair Shine Heat Protectant For Frizzy & Curly Hair With Coconut Oil
Mizani$24.264.6★12,040 rev
Davines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz
Davines$44.764.7★12,548 rev
Mizani 25 Miracle Leave-In Curl Cream - Anti-Frizz Heat Protectant Adds Lightweight Moisture & Softness With Coconut Oil For Natural & Curly Hair
Mizani$24.254.7★1,561 rev
Davines OI Shampoo Milky-Smooth Hydrating Cleanser for All Hair Types - Antioxidant-Rich Formula with Roucou Oil for Extraordinary Shine Softness Volume & Protection Sulfate-Free 9.47 Fl Oz
Davines$42.754.5★8,332 rev
Mizani 25 Benefit Miracle Milk Leave-in Conditioner - Anti-Frizz Detangler Spray For Hair Shine Heat Protectant For Frizzy & Curly Hair With Coconut Oil 13.5 Fl Oz
Mizani$39.714.6★12,040 rev
Newest
by launch date
Davines OI Softness & Shine Routine Hair Gift Set with the OI Shampoo OI Conditioner and OI All In One Milk Protects Structure & Adds Shine with Antioxidant Roucou Oil
Davines$102.3728 rev
Davines LOVE Smoothing Shampoo Taming Anti-Frizz Gentle Cleansing Action for Wavy Unruly Coarse Hair - Gives Shine Elasticity Softness and a Sleek Smooth Look with Olive Extract 8.45 Fl Oz
Davines$37.031,424 rev
Davines LOVE Smoothing Conditioner Taming Anti-Frizz Hydrating Action for Wavy Unruly Coarse Hair - Gives Controlled Combable Shiny Sleek & Smooth Look with Minuta Olive Extract 8.45 Fl Oz
Davines$42.041,687 rev
Davines Naturaltech Energizing Superactive Anytime Stimulating & Fortifying for Thinning Hair & Hair Loss - With Caffeine Phytoceuticals - Thickening Serum Travel Size 3.38 Fl Oz
Davines$65.05661 rev
Mizani 25 Miracle Leave-In Curl Cream - Anti-Frizz Heat Protectant Adds Lightweight Moisture & Softness With Coconut Oil For Natural & Curly Hair
Mizani$24.251,561 rev
Trending
90-day click momentumDavines OI Softness & Shine Routine Hair Gift Set with the OI Shampoo OI Conditioner and OI All In One Milk Protects Structure & Adds Shine with Antioxidant Roucou Oil
Davines$102.374.0★
Mizani 25 Benefit Miracle Milk Leave-in Conditioner - Anti-Frizz Detangler Spray For Hair Shine Heat Protectant For Frizzy & Curly Hair With Coconut Oil 13.5 Fl Oz
Mizani$39.714.6★
Mizani Moisture Fusion Moisture Rich Shampoo - Gently Cleanses & Conditions Hair With Argan Oil For Dry Hair 16.9 Fl Oz
Mizani$32.594.6★
Mizani True Textures Perfect Coil Oil Gel - Curly Hair Gel for Wash and Go Styles with Olive & Coconut Oil Anti Frizz Silicone-Free No Drying Alcohols Paraben-Free
Mizani$24.294.6★
Mizani 25 Benefit Miracle Milk Leave-in Conditioner - Anti-Frizz Detangler Spray For Hair Shine Heat Protectant For Frizzy & Curly Hair With Coconut Oil
Mizani$24.264.6★
What buyers say about davines hair products
What buyers praise and complain about, mined from review topics.What buyers love
“Great, clean smell”
“Helps hydrate”
“The best curl product”
“feels super soft”
“Good value for a great product”
“it helps tame my curly hair”
“I highly recommend it to anyone looking to boost their hair growth”
“soft defined curls”
“A must buy for shiny smooth hair”
“It provides all these benefits without weighing down my hair or making it feel greasy or heavy”
What buyers complain about
“Smell is terrible”
“high price”
“The scent stuck in my hair so bad”
“Product looks used”
“My skin would irritate with a little red at times”
“Bottle was bad”
“didnt moisturize at all”
“By the end of the day my hair just looked greasy”
“2 stars because its deceiving”
“Very expensive and did NOT work for my hair type”
Top return reasons
Common questions
- Is davines hair products profitable to sell on Amazon United States?
- The niche generates $5.8M/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Launch it (58/100).
- How competitive is the davines hair products niche?
- 2 brands and 4 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in davines hair products?
- Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 0.8%.
- When does demand for davines hair products peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the davines hair products niche?
- Listings span $21.94–$102.37; the average listing price is $38.62 (sweet spot $15–$100). The average incumbent carries 4,041 reviews — the moat a new listing must climb.