Davines Hair Products

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.8M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

7.6%

Market size, estimated

$5.8Ma year

Peak month

July1.3× the quietest month

Top search term

davines hair products638K searches a year

Listings sell for $38.62 on average, from $21.94 to $102.37. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $38.62 that is $154K to $193K a year per listing.

Average price

$38.62inside the $15 to $100 sweet spot

Price range

$21.94–$102.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

$154K–$193K

Returns

0.8%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #229 within Conditioners. It carries 4,041 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#229in Conditioners

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

4,041per listing

Listings tracked

26

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

74 months