Davines Hair Mask

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

+8.9%

Conversion, latest week

3.5%

Market size, estimated

$102Ka year

Peak month

May2.9× the quietest month

Top search term

medieval headpiece35K searches a year

Listings sell for $19.51 on average, from $9.03 to $51.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $19.51 that is $2K to $5K a year per listing.

Average price

$19.51inside the $15 to $100 sweet spot

Price range

$9.03–$51.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

5.9%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #740 within Hair Masks. It carries 764 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#740in Hair Masks

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

764per listing

Listings tracked

51

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months