Is davines hair mask profitable to sell on Amazon United States?

The niche generates $102K/yr across 51 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the davines hair mask niche?

26 brands and 32 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in davines hair mask?

Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 5.9% — above our launch gate.

When does demand for davines hair mask peak?

Demand peaks in Feb–Mar–Apr–May; the busiest month runs 2.9× the quietest.

What does it cost to enter the davines hair mask niche?

Listings span $9.03–$51.78; the average listing price is $19.51 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.

davines hair mask

Worth a look

Shows a sweet-spot price point ($19.51 avg), but high returns (5.9%) keeps it on the watch list.

Avg price

Great$19.51

avg listing price — sweet spot $15–$100

Price range

Great$9.03–$51.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good763.53

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+8.9%

90-day search growth — must beat 0% to launch

Market size

Okay$102K

$102K/yr · 151K searches

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, davines hair mask is a $102K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 53/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

davines hair mask market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $117K–$156K; units × avg price
Conversion rate: 3.5%
Avg BSR: #740
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.8%
Avg brand age: 40 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

71%

Top 20: 97%

Top-5 click share

36%

Top 20: 76%

Open market

24%

Davines36%
STONEFANS11%
ANBALA10%
Floerns7%
CoTeeZa7%
PAMOR5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 2.9×

Open Trend

Top davines hair mask search terms

medieval headpiece35K/yr +48.2%0.5% conv.
davines hair mask31K/yr +0.9%11.9% conv.
medieval headpiece for women31K/yr -35.4%0.4% conv.
fantasy hair accessories13K/yr +7.4%0.1% conv.
fantasy headpiece8K/yr +28.5%0.2% conv.
medieval headband8K/yr +23.3%0.4% conv.
davines mask7K/yr +12.7%9.8% conv.
renaissance hair7K/yr +21.2%0.5% conv.
fae crown7K/yr +25.4%0.1% conv.
davines mask hair3K/yr -22.8%8.8% conv.

All search terms

Top davines hair mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Davines The Renaissance Circle Hair Mask Repairing Treatment for Extremely Damaged Hair - Restores Structure & Softness with Babassu Butter & Yellow Clay - Deep Conditioning 1.69 Fl Oz

Davines$13.004.6★3,248 rev

ANBALA Rhinestone Fairy Crown for Women Crystal Elf Crown Silver/Black Circlet Costume Headwear for Men Renaissance Headpiece for Birthday Party Cosplay Halloween

ANBALA$9.614.0★262 rev

Floerns Womens Flower Embroidery Hair Scarf Headband Sheer Lace Hair Bandana Maroon One-Size

Floerns$14.794.6★322 rev

STONEFANS Rhinestone Head Chain Gold Bride Headpiece Wedding Headbands Chain Layered Festival Prom Hair Accessories for Women And Girls (Gold)

STONEFANS$14.464.0★372 rev

PAMOR Spanish Style Lace Traditional Vintage Inspired Infinity Shape Mantilla Veil Latin Mass Head Covering (Black)

PAMOR$11.654.6★3,276 rev

Newest

by launch date

DDazzling Medieval Metal Crown Headband Non-Slip Decorative Hairband for Halloween Cosplay Wedding Theater (Sliver)

DDazzling$16.0729 rev

10mo ago

CoTeeZa Fairy Crown Rhinestone Elven Circlet - 8 Medieval Crystal King Queen Headdress Thorn Headpiece for Renaissance Halloween Birthday Cosplay Accessories

CoTeeZa$11.3237 rev

11mo ago

CoTeeZa Renaissance King Crown Fairy Elf Gold Headpiece - 8 Vintage Thorn Green Rhinestone Headdress Medieval Elven Circlet Headwear for Halloween Goddess Cosplay Costume Hair Accessory

CoTeeZa$9.1237 rev

11mo ago

UniqKaliber Bridal Vintage Pearl Headband Princess Head Crowns Pearl Tiaras Bride Royal Queen Crown For Costume

UniqKaliber$19.516 rev

1y ago

STONEFANS Gold Hair Accessories - Gold Pearl Fairy Headpiece for Women Flapper Renaissance 1920s Pearl Hair Accessories for Women Head Chain Pearls Jewelry Prom Party

STONEFANS$24.4635 rev

1y ago

What buyers say about davines hair mask

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“super well made”

Size-Overall10%

“The fit and size was adjustable and comfortable”

Smell8%

“It leaves you hair nice and soft and it smells awesome”

Advertised Vs Actual Product7%

“was just as advertised”

Comfort-Overall6%

“It is comfortable”

Color6%

“The color seemed true to what was advertised”

Value For Money5%

“Worth the money”

Soft Feel5%

“Hair feels so soft”

Durability3%

“durable”

Hair Growth2%

“Noticeable difference in my hair after one use”

What buyers complain about

Value For Money10%

“Not worth it”

Size-Overall9%

“To small”

Quality-Overall8%

“Cheap”

Smell7%

“smells like chemical bathroom air freshener”

Comfort-Overall7%

“a bit uncomfortable”

Suitability Short Hair5%

“thought it would make my hair feel better”

Weight Heavy5%

“a bit heavy”

Durability5%

“Was falling apart in bag when I got it”

Strength4%

“flimsy”

Hard Feel4%

“It is made of hard”

Top return reasons

Size-Overall41%

Advertised Vs Actual Product7%

Quality-Overall5%

Comfort-Overall3%

Material Quality3%

Functionality-Overall3%

Shape/Style3%

Color3%

Smell3%

Defective Material/Parts2%

Common questions

Is davines hair mask profitable to sell on Amazon United States?: The niche generates $102K/yr across 51 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the davines hair mask niche?: 26 brands and 32 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in davines hair mask?: Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 5.9% — above our launch gate.
When does demand for davines hair mask peak?: Demand peaks in Feb–Mar–Apr–May; the busiest month runs 2.9× the quietest.
What does it cost to enter the davines hair mask niche?: Listings span $9.03–$51.78; the average listing price is $19.51 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.