davines curl
Worth a lookShows searches that convert (12.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$33.10avg listing price — sweet spot $15–$100
Price range
Incredible$15.98–$43.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+46.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,563avg incumbent reviews — the moat a new listing must climb
Market size
Okay$120K$120K/yr · 28K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, davines curl is a $120K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
davines curl market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $99K–$132K
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #459
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 1.1%
- Avg brand age
- 79 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Davines100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +46.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top davines curl search terms
- davines curl17K/yr
- davines love curl6K/yr
- davines curly hair products5K/yr
- davines hair products curl969/yr
Top davines curl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Davines This Is A Curl Building Serum Medium Hold Curl Definition & Elasticity - Enhances Curls Blocks Frizz & Adds Shine without Weighing Down 8.45 Fl Oz
Davines$33.714.6★6,638 rev
Davines LOVE Curl Conditioner Enhancing Taming Protein-Rich Formula for Wavy and Curly Hair - Elasticizing Treatment Gives Softness & Volume with Almond Extract Weightless Control 8.45 Fl Oz
Davines$42.124.5★2,825 rev
Davines LOVE Curl Cream Lightweight Leave-On Serum for Wavy and Curly Hair - Defines Curls for Better Softness & Shine without Leaving Residue with Almond Extract 5.07 Fl Oz
Davines$32.054.4★1,192 rev
Davines LOVE Curl Shampoo Enhancing Volume Taming Gentle Formula for Wavy and Curly Hair - Softens Hydrates and Boosts Curl Elasticity Without Compromising Texture with Almond Extract 8.45 Fl Oz
Davines$36.894.5★3,302 rev
Davines LOVE Curl Controller Relaxing Anti-Frizz Effect Cream for Wavy and Curly Hair - Defines Texture Leaving Soft Light & Elastic Curls even in High Humidity with Almond Extract 5.07 Fl Oz
Davines$32.084.5★509 rev
Newest
by launch date
LOVE/Curl Shampoo 8.5 fl oz.
Davines$37.5932 rev
Davines LOVE CURL/Enhancing Milk Hydrates Curls & Heat Protectant 8.5 Fl oz.
Davines$43.2623 rev
Davines LOVE Curl Cream Lightweight Leave-On Serum for Wavy and Curly Hair - Defines Curls for Better Softness & Shine without Leaving Residue with Almond Extract 5.07 Fl Oz
Davines$32.051,192 rev
Davines This Is A Curl Building Serum Medium Hold Curl Definition & Elasticity - Enhances Curls & Blocks Frizz Travel Size 3.38 Fl Oz
Davines$17.9294 rev
Davines This Is A Curl Gel Oil Medium Hold Moisture & Definition - Transformative Gel-to-Oil for Curls - Hydrates & Separates for Natural Bounce 8.45 Fl Oz
Davines$33.61350 rev
Trending
90-day click momentumDavines LOVE CURL/Enhancing Milk Hydrates Curls & Heat Protectant 8.5 Fl oz.
Davines$43.264.4★
LOVE/Curl Shampoo 8.5 fl oz.
Davines$37.593.8★
Davines This Is A Curl Building Serum Medium Hold Curl Definition & Elasticity - Enhances Curls & Blocks Frizz Travel Size 3.38 Fl Oz
Davines$17.924.5★
Davines LOVE Curl Controller Relaxing Anti-Frizz Effect Cream for Wavy and Curly Hair - Defines Texture Leaving Soft Light & Elastic Curls even in High Humidity with Almond Extract 5.07 Fl Oz
Davines$32.084.5★
Davines LOVE Curl Primer Moisturizing Anti-Humidity Heat Protectant Prepping Milk for Wavy and Curly Hair - Detangles Hydrates & Defines Curls for Easy Styling with Almond Extract 5.07 Fl Oz
Davines$33.184.5★
What buyers say about davines curl
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“This is the best shampoo for curly hair”
“The best curl product”
“It is far softer and more manageable”
“cleans my hair well”
“It keeps my hair hydrated without weighing it down”
“Great product for creating curls”
“worth it”
“The lather is creamy and gentle”
“This doesn't feel too heavy”
What buyers complain about
“the smell is unbearable”
“Way Over Priced”
“But I'm finding it to be drying”
“why only the smaller one”
“My hair didnt do well”
“Greasy”
“Too sticky”
“What's funny is even though it is thick it does not weigh my hair down after using”
“If your curly/wavy hair doesnt need protein its not going to work as well”
“Allergic reaction”
Top return reasons
Common questions
- Is davines curl profitable to sell on Amazon United States?
- The niche generates $120K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +46.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the davines curl niche?
- 1 brands and 3 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in davines curl?
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.9%.
- When does demand for davines curl peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the davines curl niche?
- Listings span $15.98–$43.96; the average listing price is $33.10 (sweet spot $15–$100). The average incumbent carries 1,563 reviews — the moat a new listing must climb.