Is davines conditioner profitable to sell on Amazon United States?

The niche generates $807K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Worth a look (60/100).

How competitive is the davines conditioner niche?

1 brands and 3 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in davines conditioner?

Top complaints mined from reviews: Value For Money, Smell, Moist/Dry. The return rate is 0.8%.

When does demand for davines conditioner peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the davines conditioner niche?

Listings span $16.95–$49.79; the average listing price is $38.68 (sweet spot $15–$100). The average incumbent carries 2,359 reviews — the moat a new listing must climb.

davines conditioner

Worth a look

Shows searches that convert (22.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible22.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.68

avg listing price — sweet spot $15–$100

Price range

Incredible$16.95–$49.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$807K

$807K/yr · 92K searches

Growth

Okay+16.0%

90-day search growth — must beat 0% to launch

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,359.28

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, davines conditioner is a $807K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

davines conditioner market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $580K–$774K; units × avg price
Conversion rate: 22.7%
Avg BSR: #580
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.4%
Avg brand age: 89 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

Davines100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top davines conditioner search terms

davines conditioner85K/yr +15.8%17.5% conv.
davines volu conditioner3K/yr +8.8%15.7% conv.
conditioner davines2K/yr +36.3%20.4% conv.
davines hair products conditioner1K/yr +5.5%13.5% conv.

All search terms

Top davines conditioner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Davines OI Conditioner Rich Creamy Hydrating Conditioner for All Hair Types - Accelerates Drying Protects Structure & Adds Shine with Antioxidant Roucou Oil - Softens & Detangles 8.45 Fl Oz

Davines$49.794.7★3,836 rev

Davines LOVE Smoothing Conditioner Taming Anti-Frizz Hydrating Action for Wavy Unruly Coarse Hair - Gives Controlled Combable Shiny Sleek & Smooth Look with Minuta Olive Extract 8.45 Fl Oz

Davines$42.044.5★1,687 rev

Davines NOUNOU Conditioner | Hydrating Deep Conditioner for Bleached Permed Relaxed Damaged or Very Dry Hair | Replenishes Chemically Processed Hair | 8.45 fl oz

Davines$41.624.4★3,655 rev

Davines LOVE Curl Conditioner Enhancing Taming Protein-Rich Formula for Wavy and Curly Hair - Elasticizing Treatment Gives Softness & Volume with Almond Extract Weightless Control 8.45 Fl Oz

Davines$42.124.5★2,825 rev

MOMO/Conditioner 8.5 oz.

Davines$42.604.6★51 rev

Newest

by launch date

MOMO/Conditioner 8.5 oz.

Davines$42.6051 rev

4mo ago

Davines VOLU/Conditioner Volumizing Conditioner for Fine Hair 8.5 Fl oz.

Davines$42.7128 rev

4mo ago

Davines LOVE Smoothing Conditioner Taming Anti-Frizz Hydrating Action for Wavy Unruly Coarse Hair - Gives Controlled Combable Shiny Sleek & Smooth Look with Minuta Olive Extract 8.45 Fl Oz

Davines$42.041,687 rev

4y ago

Davines LOVE Smoothing Conditioner Taming Anti-Frizz Hydrating Action for Wavy Unruly Coarse Hair - Gives Controlled Combable Shiny Sleek & Smooth Look Travel Size 2.54 Fl Oz

Davines$16.951,687 rev

4y ago

Davines OI Conditioner Rich Creamy Hydrating Conditioner for All Hair Types - Accelerates Drying Protects Structure & Adds Shine with Antioxidants Softens & Detangles Travel Size 2.54 Fl Oz

Davines$18.983,836 rev

6y ago

What buyers say about davines conditioner

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“Smells divine”

Moist/Dry15%

“effective for helping hydrate”

Soft Feel13%

“My hair feels soft”

Quality-Overall7%

“Great hair product”

Value For Money6%

“It is worth every penny”

Hair Styling3%

“Hair looks amazing”

Suitability Curly Hair2%

“Excellent curly hair conditioner”

Ease Of Use2%

“Easy to use”

Suitability Straight Hair2%

“A must buy for shiny smooth hair”

Advertised Vs Actual Product2%

“Just as described”

What buyers complain about

Value For Money23%

“Rather expensive”

Smell18%

“Did not like the smell”

Moist/Dry5%

“it did not moisturize at all”

Hair Related4%

“The scent stuck in my hair so bad”

Size-Overall3%

“Little goes a long”

Thickness2%

“This is a very thick”

Allergies2%

“Allergic reaction”

Texture/Consistency-Overall1%

“The first thing I noticed when opening the jar was the texture”

Ease Of Use1%

“Barely 4 tbsp in a slippery container is hard to scoop without wastefulness”

Ease Of Cleaning1%

“It took a bit to rinse it all out”

Top return reasons

Smell32%

Suitability Short Hair8%

Size-Overall8%

Advertised Vs Actual Product8%

Product Condition7%

Moist/Dry6%

Value For Money5%

Functionality-Overall5%

Oily/Greasy3%

Suitability Humid Weather2%

Common questions

Is davines conditioner profitable to sell on Amazon United States?: The niche generates $807K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Worth a look (60/100).
How competitive is the davines conditioner niche?: 1 brands and 3 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in davines conditioner?: Top complaints mined from reviews: Value For Money, Smell, Moist/Dry. The return rate is 0.8%.
When does demand for davines conditioner peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the davines conditioner niche?: Listings span $16.95–$49.79; the average listing price is $38.68 (sweet spot $15–$100). The average incumbent carries 2,359 reviews — the moat a new listing must climb.