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Dashing Diva Press on Nails

Fail

The top 5 brands take 96% of clicks, so Dashing Diva Press on Nails is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$95K/yr500K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
25%top-5 click share · 10 brands · 50 sellers

Flapen Score

Dashing Diva Press on Nails against its category

The dotted line is the Beauty & Personal Care average. Past it, Dashing Diva Press on Nails is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dashing Diva Press on Nails market on Amazon at a glance

Shoppers on Amazon United States searched for Dashing Diva Press on Nails 500K times last year and spent an estimated $95K. The top 5 brands take 96% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
500K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
1.5%
Market size, estimated
$95Ka year
Peak month
March1.3× the quietest month
Top search term
static nails157K searches a year

02 · Price

A sale here is worth $13.05.

Listings sell for $13.05 on average, from $6.39 to $23.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $13.05 that is $0 to $1K a year per listing.

Average price
$13.05under the $15 to $100 sweet spot
Price range
$6.39–$23.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #1,022 within False Nails & Accessories. It carries 2,599 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
85%
Out of stock, average day
12.0%
Average rank
#1,022in False Nails & Accessories
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
2,599per listing
Listings tracked
75

04 · Newcomers

7 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
7Amazon's first-year sales bar
Average brand age
29 months

Products

Top Dashing Diva Press on Nails products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

10 rising

Sellers

50

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

25%

Top 20: 59%

Open market

3%

  • Brand 133%
  • Brand 232%
  • Brand 320%
  • Brand 46%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (4 brands, 3%)

Demand

Dashing Diva Press on Nails search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dashing Diva Press on Nails search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • static nails157K/yr
  • dashing diva press on nails133K/yr
  • opi nails56K/yr
  • dashing diva magic press31K/yr
  • opi on point press on nails20K/yr
  • dashing diva press on nails short13K/yr
  • static press on nails13K/yr
  • opi express press on nails10K/yr
  • opi press on nails short square8K/yr
  • olive and june nail8K/yr

Reviews and returns

What reviews say buyers love and hate about Dashing Diva Press on Nails

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Too short”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dashing Diva Press on Nails questions

Answered from the same tracked data.