Dark Red Wig

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months

146K

Growth, 90 days vs prior 90

-21.7%

Conversion, latest week

1.9%

Market size, estimated

$102Ka year

Top search term

dark red wig66K searches a year

Listings sell for $37.06 on average, from $9.52 to $144.33. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $37.06 that is $0 to $4K a year per listing.

Average price

$37.06inside the $15 to $100 sweet spot

Price range

$9.52–$144.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

8.6%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,386 within Wigs. It carries 1,315 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#1,386in Wigs

Average rating

4.02 starsAmazon United States average 4.42 stars

Average reviews

1,315per listing

Listings tracked

114

29 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

29

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months