Dark Red Nail Polish

Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months

477K

Growth, 90 days vs prior 90

-9.2%

Conversion, latest week

4.7%

Market size, estimated

$188Ka year

Peak month

September4.2× the quietest month

Top search term

burgundy nail polish119K searches a year

Listings sell for $8.40 on average, from $1.07 to $23.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $8.40 that is $4K to $6K a year per listing.

Average price

$8.40under the $15 to $100 sweet spot

Price range

$1.07–$23.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

0.9%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Nail Polish. It carries 30,135 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#103in Nail Polish

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

30,135per listing

Listings tracked

29

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months