dark red nail polish
Skip itA deep review moat (30,135 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$1.07–$23.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$188K$188K/yr · 477K searches
Avg price
Bad$8.40avg listing price — sweet spot $15–$100
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Review moat
Bad30,134.69avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dark red nail polish is a $188K/yr Amazon United States market (477K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
dark red nail polish market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $168K–$210K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
64
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
18%
- OPI32%
- Sally Hansen26%
- essie11%
- OpenLive6%
- GAOY4%
- COSMOO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Top dark red nail polish search terms
- burgundy nail polish119K/yr
- dark red nail polish100K/yr
- maroon nail polish44K/yr
- blood red nail polish21K/yr
- deep red nail polish20K/yr
- opi dark red nail polish13K/yr
- opi got the blues for red nail polish25K/yr
- wine red nail polish17K/yr
- wine nail polish15K/yr
- got the blues for red opi nail polish15K/yr
Top dark red nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sally Hansen Hard as Nails Garnet Attention Long Lasting Chip Resistant Opaque Shiny Red Nail Polish
Sally Hansen$2.324.4★28,405 rev
OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection
OPI$11.564.6★91,450 rev
essie Salon-Quality Nail Polish 8-Free Vegan Deep Red Wine Bordeaux 0.46 fl oz
essie$8.784.6★7,240 rev
OPI Nail Lacquer Malaga Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.654.6★91,450 rev
OpenLive 16.5ml Dark Red Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift
OpenLive$5.984.1★1,330 rev
Newest
by launch date
OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$23.76374 rev
GELLEN Dark Red Nail Polish Set Deep Burgundy Wine Cherry Blood Red 6 Colors Fall Winter Quick Air Dry Regular Nail Polish for Women Gifts DIY Art Nails Home Salon Not UV Gel Hema Free Non-toxic
GELLEN$10.042,868 rev
OpenLive 16.5ml Jelly Burgundy Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift
OpenLive$5.38503 rev
OpenLive 16.5ml Dark Red Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift
OpenLive$5.981,330 rev
AZUREBEAUTY Dark Red Nail Polish Quick Dry Strengthening Formula 10ml Natural Nail Treatment DIY Salon at Home Women Gifts
AZUREBEAUTY$6.022,546 rev
Trending
90-day click momentum
Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 398 Pomp & Plum | Plum Red Nail Color
Sally Hansen$6.024.4★
OPI Nail Lacquer In The Cable Car-Pool Lane | Opaque Dark Purple Crme Chip Resistant Nail Polish | Vegan Fast Drying Streak Free
OPI$12.014.6★
OpenLive 16.5ml Jelly Burgundy Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift
OpenLive$5.383.9★
L.A. COLORS Color Craze Nail Polish Hot Blooded CNP406
L.A. COLORS$1.074.4★
AZUREBEAUTY Dark Red Nail Polish Quick Dry Strengthening Formula 10ml Natural Nail Treatment DIY Salon at Home Women Gifts
AZUREBEAUTY$6.024.2★
What buyers say about dark red nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Rich color”
“Really good nail polish”
“Worth for money”
“Its very durable”
“Beautiful finish”
“Dries well too”
“As described”
“Good coverage”
“Easy to apply”
“Very shine”
What buyers complain about
“Very dark”
“Doesn't dry”
“Bad quality”
“I wish the brush could be thicker as it is very thin”
“It does not look like the picture”
“it falls apart the same day”
“when painted on 1/2/3 coats it has a very brown undertone”
“not worth the money”
“it's very sticky”
“the odor is so intense”
Top return reasons
Common questions
- Is dark red nail polish profitable to sell on Amazon United States?
- The niche generates $188K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the dark red nail polish niche?
- 14 brands and 64 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in dark red nail polish?
- Top complaints mined from reviews: Color, Moist/Dry, Quality-Overall. The return rate is 0.9%.
- When does demand for dark red nail polish peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the dark red nail polish niche?
- Listings span $1.07–$23.76; the average listing price is $8.40 (sweet spot $15–$100). The average incumbent carries 30,135 reviews — the moat a new listing must climb.