Dark Red Lipstick

Shoppers searched for this 451K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months

451K

Growth, 90 days vs prior 90

-15.9%

Conversion, latest week

4.3%

Market size, estimated

$154Ka year

Peak month

October3.2× the quietest month

Top search term

dark red lipstick122K searches a year

Listings sell for $7.89 on average, from $1.15 to $20.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $7.89 that is $4K to $6K a year per listing.

Average price

$7.89under the $15 to $100 sweet spot

Price range

$1.15–$20.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

1.0%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Lips. It carries 29,513 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#53in Lips

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

29,513per listing

Listings tracked

37

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

57 months