Dark Red Gel Nail Polish

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $209K a year.

Searches, last 12 months

398K

Growth, 90 days vs prior 90

-28.8%

Conversion, latest week

6.5%

Market size, estimated

$209Ka year

Peak month

October5.7× the quietest month

Top search term

burgundy gel nail polish99K searches a year

Listings sell for $8.07 on average, from $5.33 to $20.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $8.07 that is $6K to $8K a year per listing.

Average price

$8.07under the $15 to $100 sweet spot

Price range

$5.33–$20.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$6K–$8K

Returns

2.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #106 within Gel Polish. It carries 16,611 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#106in Gel Polish

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

16,611per listing

Listings tracked

29

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months