Dark Brown Henna

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months

64K

Growth, 90 days vs prior 90

+17.3%

Conversion, latest week

6.3%

Market size, estimated

$44Ka year

Peak month

September2.7× the quietest month

Top search term

dark brown henna27K searches a year

Listings sell for $10.86 on average, from $6.08 to $18.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $10.86 that is $1K to $3K a year per listing.

Average price

$10.86under the $15 to $100 sweet spot

Price range

$6.08–$18.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.0%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #66 within Hair Coloring Products. It carries 2,167 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#66in Hair Coloring Products

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

2,167per listing

Listings tracked

39

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months