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Dark Blonde Root Touch Up

Fail

The top 5 brands take 100% of clicks, so Dark Blonde Root Touch Up is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$63K/yr42K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
80%top-5 click share · 4 brands · 84 sellers

Flapen Score

Dark Blonde Root Touch Up against its category

The dotted line is the Beauty & Personal Care average. Past it, Dark Blonde Root Touch Up is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dark Blonde Root Touch Up market on Amazon at a glance

Shoppers on Amazon United States searched for Dark Blonde Root Touch Up 42K times last year and spent an estimated $63K. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
12.2%
Market size, estimated
$63Ka year
Peak month
July15.8× the quietest month
Top search term
dark blonde root touch up16K searches a year

02 · Price

A sale here is worth $12.28.

Listings sell for $12.28 on average, from $7.33 to $22.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $12.28 that is $6K to $9K a year per listing.

Average price
$12.28under the $15 to $100 sweet spot
Price range
$7.33–$22.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Hair Coloring Products. It carries 29,032 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Hair Coloring Products
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
29,032per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Dark Blonde Root Touch Up products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

84

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 225%
  • Brand 311%
  • Brand 43%

Demand

Dark Blonde Root Touch Up search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 15.8×

Search terms

Top Dark Blonde Root Touch Up search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dark blonde root touch up16K/yr
  • loreal magic root cover up dark blonde7K/yr
  • root spray dark blonde5K/yr
  • root touch up dark blonde4K/yr
  • dark blonde root touch up spray4K/yr
  • clairol root touch up dark blonde3K/yr
  • root touch up hair color dark blonde3K/yr
  • loreal dark blonde root touch up spray2K/yr

Reviews and returns

What reviews say buyers love and hate about Dark Blonde Root Touch Up

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
26%of negative reviews mention “Color”
0.7%of orders come back
“Way too dark”
A buyer, on “Color”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dark Blonde Root Touch Up questions

Answered from the same tracked data.