Dark Blonde Hair Dye

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months

239K

Growth, 90 days vs prior 90

+2.1%

Conversion, latest week

4.3%

Market size, estimated

$152Ka year

Peak month

September1.6× the quietest month

Top search term

dark blonde hair dye116K searches a year

Listings sell for $14.73 on average, from $4.83 to $32.15. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $14.73 that is $4K to $7K a year per listing.

Average price

$14.73under the $15 to $100 sweet spot

Price range

$4.83–$32.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

0.4%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #40 within Hair Coloring Products. It carries 19,461 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#40in Hair Coloring Products

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

19,461per listing

Listings tracked

37

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

70 months