dark blonde hair dye
Worth a lookShows low returns (0.4%), but a deep review moat (19,461 avg reviews) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Good$14.73avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.83–$32.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$152K$152K/yr · 239K searches
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad19,461.24avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dark blonde hair dye is a $152K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
dark blonde hair dye market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $147K–$184K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 2.3%
- Avg brand age
- 70 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
633
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
8%
- L'Oreal Paris44%
- Clairol21%
- REVLON10%
- Garnier8%
- Madison Reed5%
- COLORCHARM4%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top dark blonde hair dye search terms
- dark blonde hair dye116K/yr
- dirty blonde hair dye31K/yr
- dark blonde hair color24K/yr
- dark blonde10K/yr
- hair dye dark blonde8K/yr
- hair color dark blonde5K/yr
- blonde brown hair dye5K/yr
- loreal hair color 75K/yr
- loreal dark blonde hair color5K/yr
- tinte rubio oscuro4K/yr
Top dark blonde hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Dark Blonde 7 1 Hair Dye Kit
L'Oreal Paris$12.404.5★56,448 rev
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Dark Ash Blonde 7A 1 Hair Dye Kit
L'Oreal Paris$12.514.5★56,448 rev
LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color B61 Downtown Brown (Hi-Lift Cool Brown) 1 Hair Dye Kit
L'Oreal Paris$10.434.1★2,807 rev
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 7 Dark Blonde 1 Kit (Packaging May Vary)
L'Oreal Paris$11.114.6★61,919 rev
Revlon ColorSilk Tone + Gloss + Care Demi Permanent Hair Color Dye Kit with Leave-In Scalp and Haircare Serum 2x Shinier 4x Stronger 7 Dark Blonde 4.5 fl oz
REVLON$5.014.4★2,707 rev
Newest
by launch date
Schwarzkopf Keratin Blonde Hair Dye 7.0 Dark Blonde Professional Quality Permanent Hair Color Bond Enforcing System Helps Prevent Breakage* Pre-Color Serum & Conditioner Included
Schwarzkopf$11.8458 rev
COLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde 2 oz.
COLORCHARM$9.80856 rev
Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 60 Dark Ash Blonde (Pack of 3)
REVLON$14.232,573 rev
Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 7.1 Dark Ash Blonde - Bora Bora Hair Color Pack of 1
Clairol$11.532,621 rev
LOreal Paris Excellence Universal Nudes Permanent Hair Color Ammonia Free Hair Dye for Gray Hair Coverage 7N Natural Dark Blonde 1 Hair Dye Kit
L'Oreal Paris$13.532,995 rev
Trending
90-day click momentum
Clairol Natural Instincts Demi-Permanent Hair Dye 7A Dark Cool Blonde | AmmoniaFree Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 3
Clairol$23.194.4★
Schwarzkopf Keratin Blonde Hair Dye 7.0 Dark Blonde Professional Quality Permanent Hair Color Bond Enforcing System Helps Prevent Breakage* Pre-Color Serum & Conditioner Included
Schwarzkopf$11.844.3★
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Dark Blonde 7 1 Hair Dye Kit
L'Oreal Paris$12.404.5★
Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 60 Dark Ash Blonde (Pack of 3)
REVLON$14.234.6★
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 6A Light Ash Brown 1 Kit (Pack of 2) (Packaging May Vary)
L'Oreal Paris$22.514.6★
What buyers say about dark blonde hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely shade”
“Good quality”
“My favorite hair color”
“Easy to use”
“Definitely worth the price”
“My hair always feels soft”
“It applied evenly”
“No awful smell”
“Good coverage”
“gave My Hair some Great Highlight's”
What buyers complain about
“Color is not accurate”
“Terrible hair color”
“no results”
“price has doubled”
“then again nothing gives me 100% coverage this point”
“I didnt care for the smell of the hair mask”
“Burned hair”
“it seemed to dry out my hair rather than nourish it”
“Caused scalp irritation”
“My only complaint was not enough to do thick short hair”
Top return reasons
Common questions
- Is dark blonde hair dye profitable to sell on Amazon United States?
- The niche generates $152K/yr across 37 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the dark blonde hair dye niche?
- 11 brands and 633 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in dark blonde hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.4%.
- When does demand for dark blonde hair dye peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the dark blonde hair dye niche?
- Listings span $4.83–$32.15; the average listing price is $14.73 (sweet spot $15–$100). The average incumbent carries 19,461 reviews — the moat a new listing must climb.