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Dark Ash Blonde Hair Color

Fail

Shoppers spend an estimated $69K a year here, so Dark Ash Blonde Hair Color is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$69K/yr134K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
51%top-5 click share · 8 brands · 91 sellers

Flapen Score

Dark Ash Blonde Hair Color against its category

The dotted line is the Beauty & Personal Care average. Past it, Dark Ash Blonde Hair Color is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dark Ash Blonde Hair Color market on Amazon at a glance

Shoppers on Amazon United States searched for Dark Ash Blonde Hair Color 134K times last year and spent an estimated $69K. The top 5 brands take 93% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
4.1%
Market size, estimated
$69Ka year
Top search term
dark ash blonde hair dye51K searches a year

02 · Price

A sale here is worth $12.63.

Listings sell for $12.63 on average, from $5.01 to $32.15. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.63 that is $1K to $3K a year per listing.

Average price
$12.63under the $15 to $100 sweet spot
Price range
$5.01–$32.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Hair Coloring Products. It carries 19,171 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Hair Coloring Products
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
19,171per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Dark Ash Blonde Hair Color products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

91

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

3%

  • Brand 141%
  • Brand 219%
  • Brand 318%
  • Brand 410%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 3%)

Demand

Dark Ash Blonde Hair Color search demand

Weekly searches over the year. Pick a range.

18K13KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Search terms

Top Dark Ash Blonde Hair Color search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dark ash blonde hair dye51K/yr
  • dark ash blonde15K/yr
  • 7a hair color9K/yr
  • dark ash blonde hair color20K/yr
  • medium ash blonde7K/yr
  • rubio oscuro cenizo5K/yr
  • rubio cenizo oscuro4K/yr
  • ash blonde hair4K/yr
  • loreal ash blonde3K/yr
  • loreal light ash blonde hair color4K/yr

FAQ

Common Dark Ash Blonde Hair Color questions

Answered from the same tracked data.