dark ash blonde hair color
Skip itA small market ($69K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Good$5.01–$32.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.63avg listing price — sweet spot $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$69K$69K/yr · 134K searches
Review moat
Bad19,171.19avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dark ash blonde hair color is a $69K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
dark ash blonde hair color market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $63K–$76K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
91
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
3%
- L'Oreal Paris41%
- COLORCHARM19%
- Clairol18%
- REVLON10%
- Naturtint4%
- AGE beautiful4%
- Open — no brand owns it (2 brands, 3%)
Demand
Weekly Amazon search volume, last 25 weeks — +0.1% search growth over the last 90 days.Top dark ash blonde hair color search terms
- dark ash blonde hair dye51K/yr
- dark ash blonde15K/yr
- 7a hair color9K/yr
- dark ash blonde hair color20K/yr
- medium ash blonde7K/yr
- rubio oscuro cenizo5K/yr
- rubio cenizo oscuro4K/yr
- ash blonde hair4K/yr
- loreal ash blonde3K/yr
- loreal light ash blonde hair color4K/yr
Top dark ash blonde hair color products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Dark Ash Blonde 7A 1 Hair Dye Kit
L'Oreal Paris$12.514.5★56,448 rev
COLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde 2 oz.
COLORCHARM$9.804.5★856 rev
Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 60 Dark Ash Blonde (Pack of 3)
REVLON$14.234.6★2,573 rev
LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color B61 Downtown Brown (Hi-Lift Cool Brown) 1 Hair Dye Kit
L'Oreal Paris$10.434.1★2,807 rev
Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 7.1 Dark Ash Blonde - Bora Bora Hair Color Pack of 1
Clairol$11.534.0★2,621 rev
Newest
by launch dateCOLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde 2 oz.
COLORCHARM$9.80856 rev
COLORCHARM Permanent Cream Hair Color 6A Dark Ash Blonde 2 oz.
COLORCHARM$9.11856 rev
Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 60 Dark Ash Blonde (Pack of 3)
REVLON$14.232,573 rev
XMONDO Color Dark Ash Blonde Color Depositing Mask & Semi-Permanent Hair Dye Super Gloss Infused with Bond Boosters for Nourishment Revitalize & Repair Vegan Formula 8 Fl Oz
XMONDO$29.711,812 rev
Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 7.1 Dark Ash Blonde - Bora Bora Hair Color Pack of 1
Clairol$11.532,621 rev
Trending
90-day click momentum
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 8.5A Medium Light Ash Blonde 1 Kit (Packaging May Vary)
L'Oreal Paris$8.664.6★
Clairol Natural Instincts Demi-Permanent Hair Dye 7A Dark Cool Blonde | AmmoniaFree Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 3
Clairol$23.194.4★
Clairol Nicen Easy Permanent Hair Dye 7A/7C Dark Cool Blonde | 100% Gray Coverage | LongLasting NaturalLooking Color & Shine | Pack of 1
Clairol$7.564.4★
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Light Ash Blonde 9A 1 Hair Dye Kit
L'Oreal Paris$12.564.5★
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 7 Dark Blonde 1 Kit (Packaging May Vary)
L'Oreal Paris$11.114.6★
Common questions
- Is dark ash blonde hair color profitable to sell on Amazon United States?
- The niche generates $69K/yr across 26 tracked products. 90-day search growth is +0.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the dark ash blonde hair color niche?
- 8 brands and 91 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 93% of demand.
- What does it cost to enter the dark ash blonde hair color niche?
- Listings span $5.01–$32.15; the average listing price is $12.63 (sweet spot $15–$100). The average incumbent carries 19,171 reviews — the moat a new listing must climb.