Is danessa myricks blurring balm powder profitable to sell on Amazon United States?

The niche generates $804K/yr across 46 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (57/100).

How competitive is the danessa myricks blurring balm powder niche?

11 brands and 98 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in danessa myricks blurring balm powder?

Top complaints mined from reviews: Value For Money, Size-Overall, Color. The return rate is 1.3%.

When does demand for danessa myricks blurring balm powder peak?

Demand peaks in Jan–Feb–May–Jun; the busiest month runs 3.8× the quietest.

What does it cost to enter the danessa myricks blurring balm powder niche?

Listings span $6.36–$66.69; the average listing price is $17.77 (sweet spot $15–$100). The average incumbent carries 2,690 reviews — the moat a new listing must climb.

danessa myricks blurring balm powder

Worth a look

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$6.36–$66.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.77

avg listing price — sweet spot $15–$100

Market size

Good$804K

$804K/yr · 1.1M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,689.61

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.2%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, danessa myricks blurring balm powder is a $804K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–May–Jun. Verdict: Worth a look — 57/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

danessa myricks blurring balm powder market data

Units sold / yr: 50K–60K; avg 1,000–1,250/product
Revenue / yr: $889K–$1.1M; units × avg price
Conversion rate: 4.0%
Avg BSR: #375
Page quality: 0%
Prime: 98%
Sponsored: 78%
Out of stock: 3.6%
Avg brand age: 53 months
Avg seller age: 126 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

47%

Top 20: 79%

Open market

Milani37%
Danessa Myricks27%
e.l.f.23%
Catrice Cosmetics8%
LANEIGE1%
Smashbox1%
Open — no brand owns it (5 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.

Peak months: Jan, Feb, May, Jun · busiest ÷ quietest = 3.8×

Open Trend

Top danessa myricks blurring balm powder search terms

danessa myricks blurring balm234K/yr +37.4%0.6% conv.
milani conceal and perfect305K/yr -23.4%4.2% conv.
catrice blush87K/yr +4.2%1.8% conv.
elf putty primer70K/yr +42.6%12.4% conv.
milani foundation107K/yr -21.5%3.0% conv.
blurring balm51K/yr +17.3%0.8% conv.
elf poreless putty primer64K/yr -5.9%13.7% conv.
milani primer56K/yr -16.9%6.3% conv.
danessa myricks yummy skin blurring balm powder8K/yr +482.1%0.3% conv.
yummy skin blurring balm powder20K/yr -7.0%0.5% conv.

All search terms

Top danessa myricks blurring balm powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Danessa Myricks Beauty Yummy Skin Moisture Repair Balm Serum - An intensely hydrating balm that preps the skin for optimal smooth makeup application.

Danessa Myricks$40.164.5★71 rev

e.l.f. Poreless Face Primer Skin-Perfecting & Lightweight Long Lasting Smooths & Preps to Create Flawless Base Infused with Tea Tree and Vitamins A & E 2 Fl Oz

e.l.f.$10.324.4★43,495 rev

e.l.f. Liquid Poreless Putty Primer Lightweight Face Primer For Long-lasting Makeup Wear Creates A Smooth Complexion Vegan & Cruelty-free

e.l.f.$10.274.4★4,495 rev

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder - Universal - Translucent

Danessa Myricks$38.424.3★134 rev

Milani Conceal + Perfect Blur Out Smoothing Primer Hydrating Niacinamide Blurring Face Base Pore Minimizer Longwear Makeup Primer for Dry Skin Whipped Hydration Gel Cream Base 0.74 oz

Milani$13.554.2★1,511 rev

Newest

by launch date

Catrice Cosmetics$6.83154 rev

5mo ago

Double down on your blur with this best sellers kit

Danessa Myricks$63.610 rev

6mo ago

e.l.f. Liquid Poreless Putty Primer + Cica Face Primer For Gripping Makeup Visibly Reducing Redness & Soothing Skin Vegan & Cruelty-Free

e.l.f.$10.714,495 rev

7mo ago

Catrice Soft Glam Baked Blush | Luminous Lightweight Powder for Buildable Color | Vegan & Cruelty Free (010 | On Cloud Pink)

Catrice Cosmetics$7.71379 rev

10mo ago

Danessa Myricks Beauty Yummy Skin Moisture Repair Balm Serum - An intensely hydrating balm that preps the skin for optimal smooth makeup application.

Danessa Myricks$40.1671 rev

1y ago

What buyers say about danessa myricks blurring balm powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“The quality is great as is the color selection in this pallet”

Color11%

“Color is pretty”

Suitability Combination Skin10%

“Makes your skin feel wonderful”

Soft Feel8%

“Goes on smooth”

Value For Money7%

“Good price”

Coverage5%

“Smooth coverage”

Brightness/Shine/Glow4%

“my face is super shiny”

Moist/Dry3%

“super moisturizing”

Advertised Vs Actual Product3%

“Does exactly what it says”

Durability2%

“The bottle it comes in is durable”

What buyers complain about

Value For Money9%

“not worth the price”

Size-Overall9%

“the tube is quite small”

Color5%

“Awful colors”

Smell5%

“Has a weird smell”

Functionality-Overall4%

“It doesnt work as described”

Adhesion/Stickiness4%

“there was a pulling effect due to stickiness”

Moist/Dry4%

“So dry”

Suitability Dry Skin3%

“Might not be good for dry skin”

Oily/Greasy3%

“It feels oily initially”

Ease Of Use2%

“not so easy”

Top return reasons

Color25%

Functionality-Overall12%

Advertised Vs Actual Product11%

Size-Overall9%

Product Condition5%

Texture/Consistency-Overall4%