Dandruff Treatment

Shoppers searched for this 859K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $890K a year.

Searches, last 12 months

859K

Growth, 90 days vs prior 90

-10.9%

Conversion, latest week

7.1%

Market size, estimated

$890Ka year

Peak month

November1.7× the quietest month

Top search term

dandruff treatment213K searches a year

Listings sell for $14.50 on average, from $4.12 to $44.25. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $14.50 that is $22K to $29K a year per listing.

Average price

$14.50under the $15 to $100 sweet spot

Price range

$4.12–$44.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$22K–$29K

Returns

0.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #101 within Scalp Treatments. It carries 7,912 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#101in Scalp Treatments

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

7,912per listing

Listings tracked

42

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

70 months