Dandruff Conditioner

Shoppers searched for this 498K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $994K a year.

Searches, last 12 months

498K

Growth, 90 days vs prior 90

+3.2%

Conversion, latest week

13.0%

Market size, estimated

$994Ka year

Peak month

January1.3× the quietest month

Top search term

head and shoulders conditioner187K searches a year

Listings sell for $15.34 on average, from $6.62 to $35.42. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $15.34 that is $31K to $38K a year per listing.

Average price

$15.34inside the $15 to $100 sweet spot

Price range

$6.62–$35.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

$31K–$38K

Returns

0.4%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #501 within Conditioners. It carries 4,016 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#501in Conditioners

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

4,016per listing

Listings tracked

35

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

84 months