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Daisy Headband

Fail

Shoppers spend an estimated $21K a year here, so Daisy Headband is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$21K/yr83K searches / yr
90-day growth
+34.9%search demand this quarter
Competition
43%top-5 click share · 34 brands · 37 sellers

Flapen Score

Daisy Headband against its category

The dotted line is the Beauty & Personal Care average. Past it, Daisy Headband is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daisy Headband market on Amazon at a glance

Shoppers on Amazon United States searched for Daisy Headband 83K times last year and spent an estimated $21K. The top 5 brands take 48% of clicks. Demand peaks in Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+34.9%
Conversion, latest week
2.8%
Market size, estimated
$21Ka year
Peak month
October8.9× the quietest month
Top search term
daisy headband22K searches a year

02 · Price

A sale here is worth $8.79.

Listings sell for $8.79 on average, from $4.40 to $18.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $8.79 that is $879 to $2K a year per listing.

Average price
$8.79under the $15 to $100 sweet spot
Price range
$4.40–$18.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$879–$2K
Returns
7.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #2,046 within Headbands. It carries 358 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#2,046in Headbands
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
358per listing
Listings tracked
37

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Daisy Headband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

34 rising

Sellers

37

Top-5 brand share

48%

Top 20: 84%

Top-5 click share

43%

Top 20: 79%

Open market

48%

  • Brand 119%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Daisy Headband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 8.9×

Search terms

Top Daisy Headband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • daisy headband22K/yr
  • daisy flower crown8K/yr
  • daisy crown12K/yr
  • daisy headbands for women8K/yr
  • hippie flower headband9K/yr
  • hippie flower crown7K/yr
  • 70s flower headband4K/yr
  • 70s flower crown4K/yr
  • daisy headband baby3K/yr
  • flower headband hippie2K/yr

Reviews and returns

What reviews say buyers love and hate about Daisy Headband

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Quality-Overall”
7.7%of orders come back
“pretty low quality”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Daisy Headband questions

Answered from the same tracked data.