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Dae Styling Wand

Fail

The top 5 brands take 100% of clicks, so Dae Styling Wand is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$1.0M/yr539K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
97%top-5 click share · 5 brands · 18 sellers

Flapen Score

Dae Styling Wand against its category

The dotted line is the Beauty & Personal Care average. Past it, Dae Styling Wand is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dae Styling Wand market on Amazon at a glance

Shoppers on Amazon United States searched for Dae Styling Wand 539K times last year and spent an estimated $1.0M. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 539K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
539K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
12.7%
Market size, estimated
$1.0Ma year
Peak month
January3.7× the quietest month
Top search term
dae styling wand375K searches a year

02 · Price

A sale here is worth $14.59.

Listings sell for $14.59 on average, from $8.17 to $28.12. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 15,000 to 20,000 of them. At $14.59 that is $219K to $292K a year per listing.

Average price
$14.59under the $15 to $100 sweet spot
Price range
$8.17–$28.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
15,000–20,000
Revenue per listing a year
$219K–$292K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #148 within Creams & Lotions. It carries 1,461 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#148in Creams & Lotions
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,461per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Dae Styling Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 53%

Demand

Dae Styling Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Dae Styling Wand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dae styling wand375K/yr
  • sleek24K/yr
  • sleek hair product19K/yr
  • dae hair wand25K/yr
  • dae wand13K/yr
  • sleek hair8K/yr
  • dae taming wand11K/yr
  • dae cactus fruit 3-in-1 styling cream with taming wand8K/yr
  • sleek anti humidity shine coat6K/yr
  • dae stick5K/yr

Reviews and returns

What reviews say buyers love and hate about Dae Styling Wand

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
10%of negative reviews mention “Hair Related”
0.5%of orders come back
“creams that make my hair hard”
A buyer, on “Hair Related”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Dae Styling Wand questions

Answered from the same tracked data.