dae mirage mist leave in
Worth a lookShows a sweet-spot price point ($34.12 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$34.12avg listing price — sweet spot $15–$100
Price range
Incredible$15.43–$62.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good748.73avg incumbent reviews — the moat a new listing must climb
Market size
Good$291K$291K/yr · 81K searches
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dae mirage mist leave in is a $291K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
dae mirage mist leave in market data
- Units sold / yr
- 8K–10K
- avg 1,000–1,250/product
- Revenue / yr
- $273K–$341K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #450
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- DAE98%
- OUAI2%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +20.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top dae mirage mist leave in search terms
- dae shampoo33K/yr
- dae shampoo and conditioner29K/yr
- dae shampoo and conditioner set6K/yr
- dae wave spray7K/yr
- dae hibiscus wave spray4K/yr
- dae leave in conditioner spray2K/yr
- dae mirage mist leave in163/yr
Top dae mirage mist leave in products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DAE Signature Duo Set (Shampoo & Conditioner)
DAE$51.604.3★167 rev
DAE Signature Shampoo - Cleanses & Hydrates Dry Hair & Scalp (10 oz.)
DAE$25.774.4★523 rev
DAE Hibiscus Wave Spray - Enhances Texture Adds Volume & Hydrates (5 oz)
DAE$28.414.2★286 rev
DAE Signature Shampoo - Cleanses & Hydrates Dry Hair & Scalp (32 oz.)
DAE$62.484.4★22 rev
DAE Once Upon a Wash Hair Gift Set (Conditioner Shampoo Detox Shampoo Leave-In Conditioner)
DAE$36.914.6★432 rev
Newest
by launch dateDAE Once Upon a Wash Hair Gift Set (Conditioner Shampoo Detox Shampoo Leave-In Conditioner)
DAE$36.91432 rev
DAE Desert Detox Clarifying Shampoo Full Size (10oz)
DAE$25.4665 rev
OUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture Volume & Shine for Beach Waves - Paraben Free Safe for Color & Keratin-Treated Hair (3 fl oz)
OUAI$15.655,710 rev
DAE Mirage Mist Leave-In Conditioner - Detangles Conditions & Heat Protection (5 Oz.)
DAE$27.66283 rev
DAE Signature Shampoo - Cleanses & Hydrates Dry Hair & Scalp (32 oz.)
DAE$62.4822 rev
Trending
90-day click momentumDAE Once Upon a Wash Hair Gift Set (Conditioner Shampoo Detox Shampoo Leave-In Conditioner)
DAE$36.914.6★
DAE Signature Shampoo - Cleanses & Hydrates Dry Hair & Scalp (32 oz.)
DAE$62.484.4★
DAE Hibiscus Wave Spray - Enhances Texture Adds Volume & Hydrates (1.7 oz)
DAE$15.434.2★
DAE Shine Bright Set (Signature Shampoo Signature Conditioner & Stargloss Treatment)
DAE$60.244.0★
OUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture Volume & Shine for Beach Waves - Paraben Free Safe for Color & Keratin-Treated Hair (3 fl oz)
OUAI$15.654.3★
What buyers say about dae mirage mist leave in
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“My hair is so soft”
“Its the perfect product for people who have fine, wavy hair”
“love the quality”
“gives you the most natural beautiful bouncy curls”
“As advertised”
“This products works well with my fine hair”
“Effective”
“I have not noticed any drying effect”
“its a good texture spray”
What buyers complain about
“the scent is OVERPOWERING”
“But I dont like the price point”
“I dont like spending too much on hair care products”
“It can be sticky initially”
“this is continuously leaking in my bag”
“make it dry”
“It will leave your hair a little greasy if too much is used”
“item is too thick to be considered as hair spray”
“I cannot get it to work well for waves”
“not nearly as well as another product”
Top return reasons
Common questions
- Is dae mirage mist leave in profitable to sell on Amazon United States?
- The niche generates $291K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the dae mirage mist leave in niche?
- 2 brands and 3 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dae mirage mist leave in?
- Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 1.1%.
- When does demand for dae mirage mist leave in peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the dae mirage mist leave in niche?
- Listings span $15.43–$62.48; the average listing price is $34.12 (sweet spot $15–$100). The average incumbent carries 749 reviews — the moat a new listing must climb.