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D Lead

Maybe

Buyers convert on 16.9% of searches. But the top 5 brands take 100% of clicks, so D Lead is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$262K/yr66K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
65%top-5 click share · 2 brands · 51 sellers

Flapen Score

D Lead against its category

The dotted line is the Beauty & Personal Care average. Past it, D Lead is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The D Lead market on Amazon at a glance

Shoppers on Amazon United States searched for D Lead 66K times last year and spent an estimated $262K. All 2 brands take every click. Demand peaks in May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 16.9% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $262K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
16.9%
Market size, estimated
$262Ka year
Peak month
May1.7× the quietest month
Top search term
d-lead14K searches a year

02 · Price

A sale here is worth $23.57.

Listings sell for $23.57 on average, from $8.79 to $62.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $23.57 that is $12K to $18K a year per listing.

Average price
$23.57inside the $15 to $100 sweet spot
Price range
$8.79–$62.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,080 within Cleansers. It carries 509 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,080in Cleansers
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
509per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top D Lead products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

$0$26K$52K$79K$105K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

51

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

0%

  • D-Lead62%
  • ESCA Tech38%

Demand

D Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top D Lead search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • d-lead14K/yr
  • d lead12K/yr
  • d lead soap10K/yr
  • lead soap6K/yr
  • esca tech6K/yr
  • dlead4K/yr
  • delead4K/yr
  • delead soap4K/yr
  • dlead soap3K/yr
  • d-lead soap3K/yr

Reviews and returns

What reviews say buyers love and hate about D Lead

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Cleaning”
25%of negative reviews mention “Ease Of Cleaning”
0.5%of orders come back
“Can not pull out towels”
A buyer, on “Ease Of Cleaning”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common D Lead questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data