Is d lead profitable to sell on Amazon United States?

The niche generates $262K/yr across 17 tracked products. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the d lead niche?

2 brands and 51 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in d lead?

Top complaints mined from reviews: Ease Of Cleaning, Unsustainable Design, Ease Of Use. The return rate is 0.5%.

When does demand for d lead peak?

Demand peaks in May; the busiest month runs 1.7× the quietest.

What does it cost to enter the d lead niche?

Listings span $8.79–$62.45; the average listing price is $23.57 (sweet spot $15–$100). The average incumbent carries 509 reviews — the moat a new listing must climb.

d lead

Worth a look

Shows searches that convert (16.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible16.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.57

avg listing price — sweet spot $15–$100

Price range

Great$8.79–$62.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good509.29

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$262K

$262K/yr · 66K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, d lead is a $262K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

d lead market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $236K–$295K; units × avg price
Conversion rate: 16.9%
Avg BSR: #1,080
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

D-Lead62%
ESCA Tech38%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.7×

Open Trend

Top d lead search terms

d-lead14K/yr -4.9%11.4% conv.
d lead12K/yr +3.9%14.8% conv.
d lead soap10K/yr +3.2%19.0% conv.
lead soap6K/yr -8.9%16.6% conv.
esca tech6K/yr -4.8%7.6% conv.
dlead4K/yr +8.8%16.2% conv.
delead4K/yr +59.2%8.6% conv.
delead soap4K/yr -13.9%23.4% conv.
dlead soap3K/yr +3.0%22.5% conv.
d-lead soap3K/yr -33.6%18.8% conv.

All search terms

Top d lead products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

D-Lead Hand Soap 8 Ounce Bottle 4222ES-008

D-Lead$8.794.8★1,330 rev

D-Lead D-Wipe Disposable Towels - 150 towels Per Container WT-151

ESCA Tech$22.744.7★1,630 rev

D-Lead Hand Soap (32 oz)

D-Lead$16.984.8★1,330 rev

ESCA TECH INC D-Lead Lead Remover Wipes 40 Count Canister

ESCA Tech$12.094.8★1,017 rev

D-Lead Deluxe Whole Body Wash & Shampoo (8 oz) 4224ES-008

D-Lead$9.514.6★153 rev

Newest

by launch date

ESCA TECH Liquid Laundry Detergent 1 Gallon Unscented Fragrance Free Removes Lead & Metal Dust Hard Water

ESCA Tech$35.3415 rev

2y ago

D-Lead Hand & Body Soap Dye & Fragrance-Free 1 Gallon 4221ES-001

D-Lead$35.71191 rev

5y ago

D-Lead Hand & Body Soap Dye & Fragrance-Free 8 oz 4221ES-008

D-Lead$13.68191 rev

6y ago

D-Lead Surface Cleaner Concentrate (1 Gallon) 330PD-001

ESCA Tech$35.7573 rev

7y ago

D-Lead Deluxe Whole Body Wash & Shampoo (8 oz) 4224ES-008

D-Lead$9.51153 rev

7y ago

What buyers say about d lead

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning26%

“Great for cleaning hands”

Efficiency17%

“Works great”

Quality-Overall11%

“Great product, fits in the range bag and super easy to use”

Smell10%

“As advertised I like this soap and good scent”

Value For Money6%

“Economical bulk container”

Ease Of Use5%

“Easy to use”

Advertised Vs Actual Product4%

“Gets the job done”

Safe To Use4%

“Makes your hands feel safe”

Cleansing3%

“this product seems to really clean the residue on our hands”

Durability2%

“They're durable, enough to wipe two hands each, and effective for days where there's no running water to run d-lead soap”

What buyers complain about

Ease Of Cleaning25%

“Can not pull out towels”

Unsustainable Design13%

“The container is poorly constructed”

Ease Of Use8%

“Only problem I have is the seal to open it is such a pain to get off”

Smell6%

“I can tell because with this stuff I cannot smell anything after using it”

Top return reasons

Leak-Proof23%

Compatibility-Overall12%

Moist/Dry8%

Size-Overall8%

Advertised Vs Actual Product7%

Ease Of Cleaning5%

Functionality-Overall5%

Smell4%

Safety Standards4%

Product Condition3%

Common questions

Is d lead profitable to sell on Amazon United States?: The niche generates $262K/yr across 17 tracked products. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the d lead niche?: 2 brands and 51 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in d lead?: Top complaints mined from reviews: Ease Of Cleaning, Unsustainable Design, Ease Of Use. The return rate is 0.5%.
When does demand for d lead peak?: Demand peaks in May; the busiest month runs 1.7× the quietest.
What does it cost to enter the d lead niche?: Listings span $8.79–$62.45; the average listing price is $23.57 (sweet spot $15–$100). The average incumbent carries 509 reviews — the moat a new listing must climb.