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Cuticle Remover

Fail

The top 5 brands take 100% of clicks, so Cuticle Remover is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$2.5M/yr3.2M searches / yr
90-day growth
-12.2%search demand this quarter
Competition
91%top-5 click share · 5 brands · 43 sellers

Flapen Score

Cuticle Remover against its category

The dotted line is the Beauty & Personal Care average. Past it, Cuticle Remover is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cuticle Remover market on Amazon at a glance

Shoppers on Amazon United States searched for Cuticle Remover 3.2M times last year and spent an estimated $2.5M. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
11.9%
Market size, estimated
$2.5Ma year
Peak month
July1.4× the quietest month
Top search term
cuticle remover1.9M searches a year

02 · Price

A sale here is worth $6.50.

Listings sell for $6.50 on average, from $4.26 to $9.88. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 40,000 to 50,000 of them. At $6.50 that is $260K to $325K a year per listing.

Average price
$6.50under the $15 to $100 sweet spot
Price range
$4.26–$9.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
40,000–50,000
Revenue per listing a year
$260K–$325K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Nail Care. It carries 21,663 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4in Nail Care
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
21,663per listing
Listings tracked
7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Cuticle Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 219%
  • Brand 38%
  • Brand 47%
  • Brand 54%

Demand

Cuticle Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cuticle Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cuticle remover1.9M/yr
  • cuticle remover liquid261K/yr
  • apres gel polish171K/yr
  • cuticle155K/yr
  • cuticle softener155K/yr
  • sally hansen cuticle remover138K/yr
  • removedor de cuticula118K/yr
  • cuticle care75K/yr
  • nail cuticle remover56K/yr
  • cuticle softener for nails31K/yr

Reviews and returns

What reviews say buyers love and hate about Cuticle Remover

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Functionality-Overall”
0.5%of orders come back
“Barely works”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cuticle Remover questions

Answered from the same tracked data.