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Cuticle Oil Pusher Pen

Fail

Demand is soft, at -29.7% this quarter, so Cuticle Oil Pusher Pen is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$263K/yr577K searches / yr
90-day growth
-29.7%search demand this quarter
Competition
57%top-5 click share · 13 brands · 48 sellers

Flapen Score

Cuticle Oil Pusher Pen against its category

The dotted line is the Beauty & Personal Care average. Past it, Cuticle Oil Pusher Pen is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cuticle Oil Pusher Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Cuticle Oil Pusher Pen 577K times last year and spent an estimated $263K. The top 5 brands take 78% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $263K a year.

Searches, last 12 months
577K
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
4.8%
Market size, estimated
$263Ka year
Top search term
sassy tip cuticle remover117K searches a year

02 · Price

A sale here is worth $9.56.

Listings sell for $9.56 on average, from $5.02 to $16.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $9.56 that is $7K to $10K a year per listing.

Average price
$9.56under the $15 to $100 sweet spot
Price range
$5.02–$16.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$10K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #51 within Nail Care. It carries 3,925 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#51in Nail Care
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
3,925per listing
Listings tracked
21

04 · Newcomers

15 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
15Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cuticle Oil Pusher Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

48

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

17%

  • Brand 130%
  • Brand 229%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (7 brands, 17%)

Demand

Cuticle Oil Pusher Pen search demand

Weekly searches over the year. Pick a range.

13K8KSpike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Cuticle Oil Pusher Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sassy tip cuticle remover117K/yr
  • cuticle cleaner pen30K/yr
  • ceramic cuticle pen50K/yr
  • cuticle remover pen36K/yr
  • cuticle oil pusher pen61K/yr
  • cuticle cleaner & nail strengthening pen11K/yr
  • cuticle pusher oil pen47K/yr
  • ceramic cuticle oil pusher pen25K/yr
  • secret nails cuticle cleaner9K/yr
  • sassytip cuticle pusher pen47K/yr

Reviews and returns

What reviews say buyers love and hate about Cuticle Oil Pusher Pen

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“Not working properly”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cuticle Oil Pusher Pen questions

Answered from the same tracked data.