Cuticle Oil Pen

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $916K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-16.3%

Conversion, latest week

7.7%

Market size, estimated

$916Ka year

Peak month

February2.6× the quietest month

Top search term

cuticle oil pen685K searches a year

Listings sell for $9.67 on average, from $4.19 to $25.67. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $9.67 that is $39K to $48K a year per listing.

Average price

$9.67under the $15 to $100 sweet spot

Price range

$4.19–$25.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

4,000–5,000

Revenue per listing a year

$39K–$48K

Returns

0.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #25 within Nail Art Accessories. It carries 4,464 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

6.2%

Average rank

#25in Nail Art Accessories

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

4,464per listing

Listings tracked

22

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

35 months