Cuticle Oil

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months

4.9M

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

9.5%

Market size, estimated

$4.2Ma year

Peak month

February1.4× the quietest month

Top search term

cuticle oil3.8M searches a year

Listings sell for $8.94 on average, from $4.19 to $21.59. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 12,500 to 15,000 of them. At $8.94 that is $112K to $134K a year per listing.

Average price

$8.94under the $15 to $100 sweet spot

Price range

$4.19–$21.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

12,500–15,000

Revenue per listing a year

$112K–$134K

Returns

0.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #9 within Nail Care. It carries 29,702 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#9in Nail Care

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

29,702per listing

Listings tracked

28

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

57 months