Cuticle Cream
FailDemand is soft, at -18.6% this quarter, so Cuticle Cream is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $532K/yr479K searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 54%top-5 click share · 12 brands · 142 sellers
Flapen Score
Cuticle Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Cuticle Cream is stronger. Inside it, weaker.
Market
The Cuticle Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Cuticle Cream 479K times last year and spent an estimated $532K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $532K a year.
- Searches, last 12 months
- 479K
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 10.9%
- Market size, estimated
- $532Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- cuticle cream206K searches a year
02 · Price
A sale here is worth $10.22.
Listings sell for $10.22 on average, from $3.10 to $22.44. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $10.22 that is $15K to $20K a year per listing.
- Average price
- $10.22under the $15 to $100 sweet spot
- Price range
- $3.10–$22.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $15K–$20K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #64 within Foot & Hand Care. It carries 12,310 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 91%
- Out of stock, average day
- 0.4%
- Average rank
- #64in Foot & Hand Care
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 12,310per listing
- Listings tracked
- 34
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Cuticle Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Badger Cuticle Cream Deep Hydration for Dry Cracked Cuticles & Hangnails 100% Organic Cuticle Balm with Rich Shea Butter for Strong Healthy Nails Non-Greasy Cuticle Oil .75oz Tin
- Price
- $8.65
- Rating
- 4.6/5
- Reviews
- 4,025
- Age
- 22y ago

Sally Hansen Nail Treatment Cuticle Massage Cream | Moisturizing Cuticle Care | Nourishes & Conditions Dry Nails & Cuticles
- Price
- $5.94
- Rating
- 4.5/5
- Reviews
- 5,108
- Age
- 20y ago

Burts Bees Lemon Butter Cuticle Cream 100 Percent Natural Origin Hand Cream 3 Tins 0.6 oz. Tin
- Price
- $16.07
- Rating
- 4.7/5
- Reviews
- 7,778
- Age
- 17y ago

Onsen Nail & Cuticle Cream Treatment w/Japanese Tsubaki Jojoba & Lavender Oil Shea Butter Strengthens Nails Softens Cuticles - Daily Repair Care (1 Count/15 ml)
- Price
- $9.76
- Rating
- 4.4/5
- Reviews
- 11,346
- Age
- 5y ago

Burts Bees Lemon Butter Cuticle Creme 0.6 OZ
- Price
- $5.74
- Rating
- 4.7/5
- Reviews
- 7,783
- Age
- 16y ago
Trending
estimated 90-day click momentum
Nail-Aid Cuticle Oil Jelly Press-On Friendly Non-Drip Treatment
- Price
- $5.42
- Rating
- 4.5/5
- Reviews
- 220
- Age
- 5mo ago

WM WONDER MOJO Nail & Cuticle Cream with Keratin Biotin & Ceramides Non-Greasy Cuticle Moisturizer for Dry Cracked Cuticles Daily Nail Care After Manicures 0.5 Fl Oz Pack of 1
- Price
- $9.12
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 4mo ago

Onyx Professional Hard As Hoof Nail Strengthening Cream Unscented - Nail Growth & Conditioning Cuticle Cream Stops Splits Chips Cracks & Strengthens Nails 1 oz
- Price
- $11.46
- Rating
- 4.4/5
- Reviews
- 80,762
- Age
- 1y ago

Sally Hansen Vitamin E Nail & Cuticle Treatment Pen | Hydrates and Conditions Dry Nails | Nourishing Formula with Apricot Oil | Smooth Healthy-Looking Nails | Easy Mess-Free Nail Care on the Go
- Price
- $7.64
- Rating
- 4.6/5
- Reviews
- 20,226
- Age
- 7mo ago

Sally Hansen Nail Treatment Cuticle Rehab | Moisturizing Treatment with Jasmine Rose & Vitamin E | Hydrates Nails & Cuticles Reduces Breakage
- Price
- $8.58
- Rating
- 4.5/5
- Reviews
- 4,040
- Age
- 12y ago
Newest
by launch date
WM WONDER MOJO Nail & Cuticle Cream with Keratin Biotin & Ceramides Non-Greasy Cuticle Moisturizer for Dry Cracked Cuticles Daily Nail Care After Manicures 0.5 Fl Oz Pack of 1
- Price
- $9.12
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 4mo ago

Nail-Aid Cuticle Oil Jelly Press-On Friendly Non-Drip Treatment
- Price
- $5.42
- Rating
- 4.5/5
- Reviews
- 220
- Age
- 5mo ago

Sally Hansen Vitamin E Nail & Cuticle Treatment Pen | Hydrates and Conditions Dry Nails | Nourishing Formula with Apricot Oil | Smooth Healthy-Looking Nails | Easy Mess-Free Nail Care on the Go
- Price
- $7.64
- Rating
- 4.6/5
- Reviews
- 20,226
- Age
- 7mo ago

Burts Bees Gifts Ideas Tips and Toes Kit 6 Travel Size Products - Pomegranate Moisturizing Lip Balm 2 Hand Creams Foot Cream Cuticle Cream and Hand Salve
- Price
- $10.65
- Rating
- 4.7/5
- Reviews
- 18,946
- Age
- 1y ago

Onyx Professional Hard As Hoof Nail Strengthening Cream Unscented - Nail Growth & Conditioning Cuticle Cream Stops Splits Chips Cracks & Strengthens Nails 1 oz
- Price
- $11.46
- Rating
- 4.4/5
- Reviews
- 80,762
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
142
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 87%
Open market
9%
- Burt's Bees34%
- Sally Hansen22%
- Badger16%
- Onsen Secret9%
- Onyx Professional7%
- Orly3%
- Open — no brand owns it (6 brands, 9%)
Demand
Cuticle Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Cuticle Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cuticle cream206K/yr
- burts bees cuticle cream63K/yr
- cuticle balm51K/yr
- burts bees lemon butter cuticle cream19K/yr
- cuticle cream for dry damaged cuticles22K/yr
- burts bees cuticle11K/yr
- sally hansen cuticle cream13K/yr
- cuticle cream for nails13K/yr
- cuticle butter10K/yr
- cuticle lotion9K/yr
Reviews and returns
What reviews say buyers love and hate about Cuticle Cream
We read the reviews and the return reasons for every product selling here.
“Never worked”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cuticle Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









