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Cuticle Bit

Fail

Demand is soft, at -7.9% this quarter, so Cuticle Bit is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$89K/yr170K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
50%top-5 click share · 11 brands · 17 sellers

Flapen Score

Cuticle Bit against its category

The dotted line is the Beauty & Personal Care average. Past it, Cuticle Bit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cuticle Bit market on Amazon at a glance

Shoppers on Amazon United States searched for Cuticle Bit 170K times last year and spent an estimated $89K. The top 5 brands take 89% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
5.7%
Market size, estimated
$89Ka year
Peak month
March1.3× the quietest month
Top search term
cuticle bit85K searches a year

02 · Price

A sale here is worth $9.20.

Listings sell for $9.20 on average, from $4.52 to $29.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $9.20 that is $2K to $5K a year per listing.

Average price
$9.20under the $15 to $100 sweet spot
Price range
$4.52–$29.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Tools & Accessories. It carries 1,879 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#52in Tools & Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,879per listing
Listings tracked
32

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cuticle Bit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

17

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

50%

Top 20: 87%

Open market

8%

  • Brand 146%
  • Brand 232%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 8%)

Demand

Cuticle Bit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cuticle Bit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cuticle bit85K/yr
  • tapered carbide nail drill bit8K/yr
  • makartt drill bits for nails7K/yr
  • makartt nail drill bits9K/yr
  • cuticle sealing bit for nail drill7K/yr
  • melody susie cuticle bit7K/yr
  • makartt drill bits7K/yr
  • carbide removal bit3K/yr
  • barrel bit nail drill4K/yr
  • diamond cuticle bit4K/yr

Reviews and returns

What reviews say buyers love and hate about Cuticle Bit

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
0.5%of orders come back
“To small of bits”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cuticle Bit questions

Answered from the same tracked data.