Cuticle Balm

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months

71K

Growth, 90 days vs prior 90

-16.6%

Conversion, latest week

7.6%

Market size, estimated

$63Ka year

Peak month

December1.6× the quietest month

Top search term

cuticle balm51K searches a year

Listings sell for $11.79 on average, from $5.02 to $26.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.79 that is $1K to $3K a year per listing.

Average price

$11.79under the $15 to $100 sweet spot

Price range

$5.02–$26.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.6%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Nail Care. It carries 9,967 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#61in Nail Care

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

9,967per listing

Listings tracked

26

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

68 months