Cute Lip Balm

Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -44.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

375K

Growth, 90 days vs prior 90

-44.7%

Conversion, latest week

1.9%

Market size, estimated

$81Ka year

Top search term

squishmallow perfume137K searches a year

Listings sell for $11.50 on average, from $4.74 to $52.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $11.50 that is $3K to $6K a year per listing.

Average price

$11.50under the $15 to $100 sweet spot

Price range

$4.74–$52.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.5%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #514 within Lip Care. It carries 3,010 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

93%

Out of stock, average day

5.7%

Average rank

#514in Lip Care

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

3,010per listing

Listings tracked

27

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

39 months