Is Cute Hair Ties for Women profitable to sell on Amazon United States?

Flapen scores Cute Hair Ties for Women 31 out of 100 on Amazon United States, a Fail. Shoppers spend $193K a year across 7 tracked products. Search demand grew +5.2% in the last 90 days.

How competitive is the Cute Hair Ties for Women niche on Amazon United States?

3 brands and 533 sellers compete in Cute Hair Ties for Women on Amazon United States. The top 5 Cute Hair Ties for Women products take 93% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Cute Hair Ties for Women?

Cute Hair Ties for Women buyers on Amazon United States complain most about Stretchability/Expandability/Elasticity, Durability, and Suitability Short Hair. An estimated 0.6% of orders come back.

What does it cost to enter the Cute Hair Ties for Women niche?

Cute Hair Ties for Women sells for $8.94 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $6.99 to $11.99. The average product has 18,614 reviews, the count a new listing must catch up to.

Cute Hair Ties for Women

Fail

The top 5 brands take 100% of clicks, so Cute Hair Ties for Women is a Fail.

Filters Low Review Barrier

Flapen Score: 31
31 / 100Ranks 10,549 of 10,978 Beauty & Personal Care niches · −17 vs the category median of 48
Market size: $193K/yr457K searches / yr
90-day growth: +5.2%search demand this quarter
Competition: 93%top-5 click share · 3 brands · 533 sellers

Flapen Score

Cute Hair Ties for Women against its category

The dotted line is the Beauty & Personal Care average. Past it, Cute Hair Ties for Women is stronger. Inside it, weaker.

31Fail

This niche Category average

See the method

Market

The Cute Hair Ties for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Cute Hair Ties for Women 457K times last year and spent an estimated $193K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months: 457K
Growth, 90 days vs prior 90: +5.2%
Conversion, latest week: 4.7%
Market size, estimated: $193Ka year
Top search term: kitsch hair ties197K searches a year

02 · Price

A sale here is worth $8.94.

Listings sell for $8.94 on average, from $6.99 to $11.99. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $8.94 that is $13K to $18K a year per listing.

Average price: $8.94under the $15 to $100 sweet spot
Price range: $6.99–$11.99
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 25K–30K
Units per listing a year: 1,500–2,000
Revenue per listing a year: $13K–$18K
Returns: 0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Elastics & Ties. It carries 18,614 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #133in Elastics & Ties
Average rating: 4.64 starsAmazon United States average 4.42 stars
Average reviews: 18,614per listing
Listings tracked: 7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 41 months

Products

Top Cute Hair Ties for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

533

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Brand 156%
Brand 240%
Brand 33%

Demand

Cute Hair Ties for Women search demand

Weekly searches over the year. Pick a range.

Search terms

Top Cute Hair Ties for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kitsch hair ties197K/yr +13.7%5.3% conv.
tiy hair ties124K/yr -0.6%0.1% conv.
tie hair ties37K/yr -10.5%0.1% conv.
kitch hair ties21K/yr -4.7%4.5% conv.
cute hair ties for women11K/yr +25.1%0.1% conv.
hair ties kitsch8K/yr +28.8%5.2% conv.
kitsch hair tie7K/yr +6.4%4.5% conv.
kitsch hair bands6K/yr +5.9%2.4% conv.
kitsch ponytail holder5K/yr +38.4%3.8% conv.
kitsch elastic hair ties6K/yr +26.3%2.4% conv.

Reviews and returns

What reviews say buyers love and hate about Cute Hair Ties for Women

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Soft Feel”

17%of negative reviews mention “Stretchability/Expandability/Elasticity”

0.6%of orders come back

“Stretch out too much”

A buyer, on “Stretchability/Expandability/Elasticity”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Cute Hair Ties for Women questions

Answered from the same tracked data.

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