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Cute Hair Brush

Fail

The top 5 brands take 98% of clicks, so Cute Hair Brush is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$477K/yr531K searches / yr
90-day growth
+29.3%search demand this quarter
Competition
65%top-5 click share · 6 brands · 182 sellers

Flapen Score

Cute Hair Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Cute Hair Brush is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cute Hair Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Cute Hair Brush 531K times last year and spent an estimated $477K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 531K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $477K a year.

Searches, last 12 months
531K
Growth, 90 days vs prior 90
+29.3%
Conversion, latest week
8.2%
Market size, estimated
$477Ka year
Peak month
December7.7× the quietest month
Top search term
kitsch brush245K searches a year

02 · Price

A sale here is worth $10.90.

Listings sell for $10.90 on average, from $8.48 to $19.83. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $10.90 that is $16K to $22K a year per listing.

Average price
$10.90under the $15 to $100 sweet spot
Price range
$8.48–$19.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$16K–$22K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Hair Brushes. It carries 15,049 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#88in Hair Brushes
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
15,049per listing
Listings tracked
18

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cute Hair Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

182

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 210%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Cute Hair Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Cute Hair Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitsch brush245K/yr
  • beard detangler brush35K/yr
  • kitsch hair brush58K/yr
  • kitsch detangling brush34K/yr
  • kitsch beard brush18K/yr
  • black detangling brush10K/yr
  • detangling beard brush for men6K/yr
  • black detangling brush for beard6K/yr
  • crave brush11K/yr
  • kit sch brush8K/yr

Reviews and returns

What reviews say buyers love and hate about Cute Hair Brush

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Brush Quality”
6%of negative reviews mention “Strength”
1.1%of orders come back
“Very flimsy”
A buyer, on “Strength”6% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cute Hair Brush questions

Answered from the same tracked data.