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Cute Face Mask

Maybe

An estimated 0.7% of orders come back. But the average product has 14,090 reviews to catch up to, so Cute Face Mask is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$200K/yr373K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
47%top-5 click share · 30 brands · 50 sellers

Flapen Score

Cute Face Mask against its category

The dotted line is the Beauty & Personal Care average. Past it, Cute Face Mask is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cute Face Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Cute Face Mask 373K times last year and spent an estimated $200K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months
373K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
4.2%
Market size, estimated
$200Ka year
Peak month
December5.0× the quietest month
Top search term
face masks for women105K searches a year

02 · Price

A sale here is worth $12.75.

Listings sell for $12.75 on average, from $6.49 to $25.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.75 that is $3K to $6K a year per listing.

Average price
$12.75under the $15 to $100 sweet spot
Price range
$6.49–$25.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #36 within Masks. It carries 14,090 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#36in Masks
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
14,090per listing
Listings tracked
37

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cute Face Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

50

Top-5 brand share

56%

Top 20: 89%

Top-5 click share

47%

Top 20: 80%

Open market

40%

  • Brand 118%
  • Brand 215%
  • Brand 310%
  • Brand 48%
  • Brand 54%
  • Brand 64%

Demand

Cute Face Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Cute Face Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face masks for women105K/yr
  • maree face mask19K/yr
  • cute face mask29K/yr
  • face mask for women30K/yr
  • cute mask22K/yr
  • womens face mask26K/yr
  • mask for women24K/yr
  • cute masks12K/yr
  • women face mask13K/yr
  • face mask cute9K/yr

Reviews and returns

What reviews say buyers love and hate about Cute Face Mask

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Allergies”
0.7%of orders come back
“Skin irritation”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cute Face Mask questions

Answered from the same tracked data.