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Cushion Puff

Fail

Shoppers spend an estimated $82K a year here, so Cushion Puff is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$82K/yr176K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
54%top-5 click share · 19 brands · 26 sellers

Flapen Score

Cushion Puff against its category

The dotted line is the Beauty & Personal Care average. Past it, Cushion Puff is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cushion Puff market on Amazon at a glance

Shoppers on Amazon United States searched for Cushion Puff 176K times last year and spent an estimated $82K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
5.5%
Market size, estimated
$82Ka year
Peak month
July2.6× the quietest month
Top search term
cushion puff43K searches a year

02 · Price

A sale here is worth $8.47.

Listings sell for $8.47 on average, from $3.56 to $18.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $8.47 that is $2K to $4K a year per listing.

Average price
$8.47under the $15 to $100 sweet spot
Price range
$3.56–$18.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #128 within Makeup Brushes & Tools. It carries 1,402 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#128in Makeup Brushes & Tools
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,402per listing
Listings tracked
30

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cushion Puff products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

26

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

29%

  • Brand 116%
  • Brand 215%
  • Brand 315%
  • Brand 410%
  • Brand 59%
  • Brand 66%

Demand

Cushion Puff search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jul · busiest ÷ quietest = 2.6×

Search terms

Top Cushion Puff search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cushion puff43K/yr
  • foundation puff26K/yr
  • cushion foundation puff14K/yr
  • korean makeup sponge17K/yr
  • makeup cushion puff11K/yr
  • makeup sponge puff7K/yr
  • chinese makeup sponge9K/yr
  • cushion sponge6K/yr
  • cushion puff korean6K/yr
  • foundation pad5K/yr

Reviews and returns

What reviews say buyers love and hate about Cushion Puff

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Didnt Fit”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cushion Puff questions

Answered from the same tracked data.