Skip to content

Cushion Foundation Case

Fail

Shoppers spend an estimated $7K a year here, so Cushion Foundation Case is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$7K/yr28K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
61%top-5 click share · 16 brands · 23 sellers

Flapen Score

Cushion Foundation Case against its category

The dotted line is the Beauty & Personal Care average. Past it, Cushion Foundation Case is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cushion Foundation Case market on Amazon at a glance

Shoppers on Amazon United States searched for Cushion Foundation Case 28K times last year and spent an estimated $7K. The top 5 brands take 68% of clicks. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
2.9%
Market size, estimated
$7Ka year
Peak month
July1.5× the quietest month
Top search term
cushion foundation case3K searches a year

02 · Price

A sale here is worth $8.20.

Listings sell for $8.20 on average, from $5.87 to $19.96. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $8.20 that is $0 to $820 a year per listing.

Average price
$8.20under the $15 to $100 sweet spot
Price range
$5.87–$19.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$820
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,114 within Makeup Brushes & Tools. It carries 174 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#1,114in Makeup Brushes & Tools
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
174per listing
Listings tracked
19

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cushion Foundation Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

23

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

26%

  • Brand 125%
  • Brand 220%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Cushion Foundation Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Cushion Foundation Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cushion foundation case3K/yr
  • empty cushion compact case5K/yr
  • cushion foundation container10K/yr
  • cushion compact empty2K/yr
  • empty cushion compact2K/yr
  • empty cushion foundation case2K/yr
  • empty cushion foundation1K/yr
  • cushion foundation empty1K/yr
  • cushion foundation compact empty271/yr
  • empty cushion foundation compact case101/yr

Reviews and returns

What reviews say buyers love and hate about Cushion Foundation Case

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Compactness”
19%of negative reviews mention “Quality-Overall”
3.5%of orders come back
“the puff is not so good”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cushion Foundation Case questions

Answered from the same tracked data.