Is cushion foundation case profitable to sell on Amazon United States?

The niche generates $7K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Skip it (41/100).

How competitive is the cushion foundation case niche?

16 brands and 23 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in cushion foundation case?

Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 3.5%.

When does demand for cushion foundation case peak?

Demand peaks in Jul; the busiest month runs 1.5× the quietest.

What does it cost to enter the cushion foundation case niche?

Listings span $5.87–$19.96; the average listing price is $8.20 (sweet spot $15–$100). The average incumbent carries 174 reviews — the moat a new listing must climb.

cushion foundation case

Skip it

A small market ($7K/yr) — this niche doesn't clear our bar today.

Review moat

Great173.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+8.4%

90-day search growth — must beat 0% to launch

Price range

Okay$5.87–$19.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$8.20

avg listing price — sweet spot $15–$100

Market size

Bad$7K

$7K/yr · 28K searches

According to Flapen's Amazon United States niche tracking, cushion foundation case is a $7K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jul. Verdict: Skip it — 41/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

cushion foundation case market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $6K–$8K; units × avg price
Conversion rate: 2.9%
Avg BSR: #1,114
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 3.6%
Avg brand age: 35 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 flat

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

26%

DNHCLL25%
Patelai20%
Shiseido9%
UUYYEO7%
Onwon7%
Zopeal6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.4% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.5×

Open Trend

Top cushion foundation case search terms

cushion foundation case3K/yr +227.2%2.6% conv.
empty cushion compact case5K/yr +17.6%2.3% conv.
cushion foundation container10K/yr -49.0%3.1% conv.
cushion compact empty2K/yr +58.1%1.6% conv.
empty cushion compact2K/yr +40.8%2.7% conv.
empty cushion foundation case2K/yr -5.9%1.4% conv.
empty cushion foundation1K/yr +5.8%3.6% conv.
cushion foundation empty1K/yr -20.2%3.2% conv.
cushion foundation compact empty271/yr +26.2%1.2% conv.
empty cushion foundation compact case101/yr -18.8%0.0% conv.

All search terms

Top cushion foundation case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DNHCLL White Empty Luxurious Portable Air Cushion Puff Box BB Cream Container Dressing Case Powder Box with Air Cushion Sponge Powder Puff and Mirror(15ml 0.5oz)

DNHCLL$7.674.3★890 rev

Patelai 7 Pcs 0.5oz Silver Empty Cushion Foundation Makeup Sponge Holder with Sponge Puff and Mirror Portable Make-up Powder Puff Container with Extra Sponges Refillable Foundation Bb Cream Box

Patelai$7.734.1★351 rev

Shiseido Empty Small Makeup Case for UV Protective Foundation

Shiseido$7.914.8★62 rev

Patelai 7 Pcs 0.5oz Black Empty Cushion Foundation Makeup Sponge Holder with Sponge Puff and Mirror Portable Make-up Powder Puff Container with Extra Sponges Refillable Foundation Bb Cream Box

Patelai$7.774.1★351 rev

Onwon 15g 0.5oz Empty Luxurious White Silver Edge Portable Air Cushion Puff Box BB Cream Container Dressing Case with Powder Puff and Mirror

Onwon$6.224.3★495 rev

Newest

by launch date

9PCS 0.5oz Silver Empty Luxurious Air Cushion Puff Box with Sponge Puff and Mirror Bb Cream Container Portable Make-Up Powder Container Case Dressing Case Powder Box

Ezymivs$6.600 rev

4mo ago

8 PCS 0.5oz Empty Cushion Foundation Compact Silver Luxurious Air Cushion Puff Box with Sponge Puff and Mirror Travel Refillable Foundation BB Cream Box

FdcZeyxior$6.910 rev

5mo ago

Qulkws 2 Pcs Loose Powder Container with Puff 15g/0.5oz Empty Cushion Foundation Compact Luxurious Cushion Foundation Box Portable DIY Makeup Powder Container with Air Sponge Mirror and Powders Puff

Qulkws$8.290 rev

5mo ago

15ml DIY Refillable Air Cushion Puff Box Empty Makeup Compact Sponge Applicator Case Mirror Portable for Foundation & Cosmetic Cream (Blue)

erioctry$7.423 rev

9mo ago

Patelai 7 Pcs 0.5oz Black Empty Cushion Foundation Makeup Sponge Holder with Sponge Puff and Mirror Portable Make-up Powder Puff Container with Extra Sponges Refillable Foundation Bb Cream Box

Patelai$7.77351 rev

1y ago

What buyers say about cushion foundation case

What buyers praise and complain about, mined from review topics.

What buyers love

Compactness22%

“cute compacts”

Ease Of Use19%

“Convenient”

Advertised Vs Actual Product9%

“looks as expected”

Quality-Overall8%

“It is fair”

Color8%

“Cool color”

Material Quality8%

“Nice and good quality material not cheap at all”

Value For Money5%

“Great price”

Ease Of Application4%

“Convenient application method”

Moist/Dry4%

“it surprisingly doesnt dry out like some people were talking about”

Durability2%

“But if you can live with that, it's quite stylish and very durable”

What buyers complain about

Quality-Overall19%

“the puff is not so good”

Durability17%

“Broke after first trip”

Functionality-Overall8%

“They didn't work”

Material Quality8%

“It was very plastic or cheap”

Value For Money8%

“Very expensive”

Size-Overall8%

“it dont fit”

Compactness6%

“I think this is a lesser quality compact than what cosmetic companies use”

Ease Of Cleaning4%

“though it was a little messy adding it in”

Strength4%

“flimsy”

Ease Of Application3%

“the applicator sponge kinda cakes it on my face”

Top return reasons

Size-Overall34%

Compactness17%

Advertised Vs Actual Product11%

Defective Material/Parts5%

Quality-Overall5%

Cushion5%

Color4%

Value For Money3%

Product Condition3%

Functionality-Overall2%

Common questions

Is cushion foundation case profitable to sell on Amazon United States?: The niche generates $7K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Skip it (41/100).
How competitive is the cushion foundation case niche?: 16 brands and 23 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in cushion foundation case?: Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 3.5%.
When does demand for cushion foundation case peak?: Demand peaks in Jul; the busiest month runs 1.5× the quietest.
What does it cost to enter the cushion foundation case niche?: Listings span $5.87–$19.96; the average listing price is $8.20 (sweet spot $15–$100). The average incumbent carries 174 reviews — the moat a new listing must climb.