Cushion Foundation

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $394K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-2.8%

Conversion, latest week

1.1%

Market size, estimated

$394Ka year

Peak month

June2.3× the quietest month

Top search term

cushion foundation481K searches a year

Listings sell for $18.76 on average, from $12.00 to $27.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $18.76 that is $9K to $14K a year per listing.

Average price

$18.76inside the $15 to $100 sweet spot

Price range

$12.00–$27.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$9K–$14K

Returns

4.2%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #104 within Face. It carries 2,131 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#104in Face

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

2,131per listing

Listings tracked

29

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

43 months