cushion foundation
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$18.76avg listing price — sweet spot $15–$100
Price range
Great$12.00–$27.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good$394K$394K/yr · 2.0M searches
Review moat
Okay2,131.34avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cushion foundation is a $394K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Oct. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
cushion foundation market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $375K–$469K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 3.6%
- Avg brand age
- 43 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
0%
- TIRTIR74%
- CLIO PROFESSIONAL14%
- MISSHA6%
- JUNG SAEM MOOL5%
- Espoir1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Jun, Jul, Oct · busiest ÷ quietest = 2.3×
Top cushion foundation search terms
- cushion foundation481K/yr
- tirtir cushion foundation597K/yr
- tirtir foundation154K/yr
- tirtir mask fit red cushion foundation48K/yr
- clio cushion foundation124K/yr
- tir tir foundation176K/yr
- korean cushion foundation102K/yr
- tir tir cushion foundation72K/yr
- cushion makeup36K/yr
- foundation cushion25K/yr
Top cushion foundation products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TIRTIR Mask Fit Red Cushion Foundation | Full coverage Weightless Skin fit Satin Glow Finish Korean Makeup BB Foundation beauty Tattoo cover up Buildable (#21N Ivory 0.63 Fl Oz)
TIRTIR$19.294.3★7,800 rev
[*Mini Size*] TIRTIR Mask Fit Red Cushion Foundation | Full coverage Weightless Skin fit Satin Glow Finish Korean Makeup BB Foundation beauty Tattoo cover up Buildable (#21N Ivory 0.15 Fl Oz)
TIRTIR$13.304.0★3,529 rev
TIRTIR Mask Fit Red Cushion Foundation | Full coverage Weightless Skin fit Satin Glow Finish Korean Makeup BB Foundation beauty Tattoo cover up Buildable (#23N Sand 0.63 Fl Oz)
TIRTIR$18.864.2★3,657 rev
TIRTIR Mask Fit Ai Filter Cushion Foundation | AI-Like Semi-Matte Finish - Up to 72-Hour Medium to Full Coverage Korean BB Cushion Make up Beauty #21N Ivory 0.63 Fl Oz
TIRTIR$19.074.0★374 rev
![CLIO Kill Cover Mesh Glow Cushion Foundation ([Refill Included] 15g*2 23N GINGER) Glass Skin Long-Lasting Lightweight Buildable Coverage Glowy Skin Makeup](https://m.media-amazon.com/images/I/41JM0DGaIJL.jpg)
CLIO Kill Cover Mesh Glow Cushion Foundation ([Refill Included] 15g*2 23N GINGER) Glass Skin Long-Lasting Lightweight Buildable Coverage Glowy Skin Makeup
CLIO PROFESSIONAL$25.544.4★192 rev
Newest
by launch date
CLIO Kill Cover Mesh Glow Essential Cushion Foundation Buildable Ultra-Fit Coverage with Glow Finish Long-Lasting Hydration Flawless Cover for Sensitive & Dry Skin Korean Foundation (23N GINGER)
CLIO PROFESSIONAL$21.7752 rev
CLIO Kill Cover Mesh Glow Essential Cushion Foundation Buildable Ultra-Fit Coverage with Glow Finish Long-Lasting Hydration Flawless Cover for Sensitive & Dry Skin Korean Foundation (21N LINEN)
CLIO PROFESSIONAL$21.8641 rev
CLIO Kill Cover Founwear Cushion Foundation Flawless Full Coverage with Matte Finish Covering Pigmentation and Blemish for Sensitive Skin Creamy Lightweight Texture Korean Cushion (23N GINGER)
CLIO PROFESSIONAL$21.1776 rev
JUNG SAEM MOOL Essential Skin Nuder Cushion | Natural Finish Buildable Coverage Cushion Foundation by Korean Makeup Artist (Mini 0.17 Fl Oz) 19N N-Light
JUNG SAEM MOOL$12.463,538 rev
TIRTIR Mask Fit Ai Filter Cushion Foundation | AI-Like Semi-Matte Finish - Up to 72-Hour Medium to Full Coverage Korean BB Cushion Make up Beauty #24W Soft Beige 0.63 Fl Oz
TIRTIR$19.40155 rev
Trending
90-day click momentum
JUNG SAEM MOOL Essential Skin Nuder Cushion | Natural Finish Buildable Coverage Cushion Foundation by Korean Makeup Artist (Refill Not Included 0.49 Fl Oz) 21W Medium
JUNG SAEM MOOL$27.174.2★
JUNG SAEM MOOL Essential Skin Nuder Cushion | Natural Finish Buildable Coverage Cushion Foundation by Korean Makeup Artist (Mini 0.17 Fl Oz) 19N N-Light
JUNG SAEM MOOL$12.464.2★
CLIO Kill Cover Mesh Glow Essential Cushion Foundation Buildable Ultra-Fit Coverage with Glow Finish Long-Lasting Hydration Flawless Cover for Sensitive & Dry Skin Korean Foundation (21N LINEN)
CLIO PROFESSIONAL$21.864.3★
[*Mini Size*] TIRTIR Mask Fit Red Cushion Foundation | Full coverage Weightless Skin fit Satin Glow Finish Korean Makeup BB Foundation beauty Tattoo cover up Buildable (#21N Ivory 0.15 Fl Oz)
TIRTIR$13.304.0★
CLIO Kill Cover Founwear Cushion Foundation Flawless Full Coverage with Matte Finish Covering Pigmentation and Blemish for Sensitive Skin Creamy Lightweight Texture Korean Cushion (23N GINGER)
CLIO PROFESSIONAL$21.174.2★
What buyers say about cushion foundation
What buyers praise and complain about, mined from review topics.What buyers love
“Full coverage”
“It also works well with my combination skin”
“Excellent product”
“Good color”
“save money”
“the moisturizing effect is also very good”
“My skin feels smooth”
“and lightweight”
“It applies quickly”
“Gives the best glow”
What buyers complain about
“colors are off”
“I feel like it lacks a bit of hydration”
“not fragrance free”
“it seems to accentuate my dry skin”
“Not good for oily skin”
“breaks down unevenly over time”
“Its no different than any other setting spray”
“Was not impressed with the coverage”
“Received a used one”
“Not the best value for the price”
Top return reasons
Common questions
- Is cushion foundation profitable to sell on Amazon United States?
- The niche generates $394K/yr across 29 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the cushion foundation niche?
- 5 brands and 17 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cushion foundation?
- Top complaints mined from reviews: Color, Moist/Dry, Smell. The return rate is 4.2%.
- When does demand for cushion foundation peak?
- Demand peaks in Jun–Jul–Oct; the busiest month runs 2.3× the quietest.
- What does it cost to enter the cushion foundation niche?
- Listings span $12.00–$27.17; the average listing price is $18.76 (sweet spot $15–$100). The average incumbent carries 2,131 reviews — the moat a new listing must climb.