curly tie
Worth a lookShows demand growing +124.0% this quarter, but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.
Growth
Incredible+124.0%90-day search growth — must beat 0% to launch
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great308.7avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.60avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Okay$9.83–$18.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$94K$94K/yr · 128K searches
Competition
Bad79%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, curly tie is a $94K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
curly tie market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $37K–$44K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #231
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 12.1%
- Avg brand age
- 30 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8
Sellers
10
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
7%
- Liegaio40%
- ONEUPIN19%
- Airuiwu12%
- Foaryoer11%
- Udefineit7%
- YANIBEST5%
- Open — no brand owns it (2 brands, 7%)
Top curly tie search terms
- sleepy tie heatless curls25K/yr
- the curly tie24K/yr
- curly tie33K/yr
- sleepy tie curly tie16K/yr
- curly tie sleepy tie18K/yr
- the curly tie sleepy tie8K/yr
- sleepy tie the curly tie3K/yr
- curly tie heatless curls3K/yr
Top curly tie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sleepie tie Heatless Curling Scrunchie Overnight Blowout Sleep Hair Tie Heatless Hair Curler Damage-Free for Sleeping Soft Rollers for Overnight No-Heat Curls Long Hair To Sleep(Black)
Liegaio$18.883.3★47 rev
New Hair Curlers to Sleep in - Soft Suede Heatless Hair Curler Heatless Curlers for Sleeping without Heat (Black)
Airuiwu$16.885.0★5 rev
Curling Tie New Hair Curlers to Sleep in Heatless Curls Overnight Headband Soft Ribbon Wrap for Long Hair Perfect Natural Curls Bouncy Curls Hairstyle Hair Suitable for All Hairs Types (Black)
ONEUPIN$15.363.6★39 rev
Curling Tie New Hair Curlers to Sleep in Heatless Curls Overnight Headband Soft Ribbon Wrap for Long Hair Perfect Natural Curls Bouncy Curls Hairstyle Hair Suitable for All Hairs Types(Brown)
ONEUPIN$15.213.6★39 rev
Heatless Hair Curlers Overnight No Heat Hair Curlers to Sleep in Soft Rollers Ribbon Wrap for Long Hair Heatless Curling Scrunchie Overnight Blowout Curlers Sleep Hair Tie for Medium Long (Black)
Foaryoer$17.143.8★44 rev
Newest
by launch date
Heatless Curls Overnight Sleep Hair Tie Heatless Hair Curler to Sleep in Soft Curling Band for Long Hair No Heat Curl Band for Blowout-Inspired Waves with Styling Comb
YZYLHQTO$11.602 rev
No-Heat Hair Curlers to Sleep in Soft Ribbon Hair Curling Tie to Create Natural Bouncy Waves Damage-Free Heatless Curls Overnight Sleeping Curling Headband for Women Long/Medium Hair (Black)
Udefineit$9.8328 rev
Curling Tie New Hair Curlers to Sleep in Heatless Curls Overnight Headband Soft Ribbon Wrap for Long Hair Perfect Natural Curls Bouncy Curls Hairstyle Hair Suitable for All Hairs Types (Black)
ONEUPIN$15.3639 rev
Curling Tie New Hair Curlers to Sleep in Heatless Curls Overnight Headband Soft Ribbon Wrap for Long Hair Perfect Natural Curls Bouncy Curls Hairstyle Hair Suitable for All Hairs Types(Brown)
ONEUPIN$15.2139 rev
Sleepie tie Heatless Hair Curlers Overnight No Heat Hair Curlers to Sleep in Soft Ribbon Wrap for Long Hair Heatless Curling Rod Headband Set for Long Hair(White)
Foaryoer$16.9844 rev
Trending
90-day click momentumNo-Heat Hair Curlers to Sleep in Soft Ribbon Hair Curling Tie to Create Natural Bouncy Waves Damage-Free Heatless Curls Overnight Sleeping Curling Headband for Women Long/Medium Hair (Black)
Udefineit$9.833.9★
Heatless Curls Overnight Sleep Hair Tie Heatless Hair Curler to Sleep in Soft Curling Band for Long Hair No Heat Curl Band for Blowout-Inspired Waves with Styling Comb
YZYLHQTO$11.605.0★
New Hair Curlers to Sleep in - Soft Suede Heatless Hair Curler Heatless Curlers for Sleeping without Heat (Black)
Airuiwu$16.885.0★
Sleepie tie Heatless Hair Curlers Overnight No Heat Hair Curlers to Sleep in Soft Ribbon Wrap for Long Hair Heatless Curling Rod Headband Set for Long Hair(White)
Foaryoer$16.983.8★
Heatless Hair Curlers Overnight No Heat Hair Curlers to Sleep in Soft Rollers Ribbon Wrap for Long Hair Heatless Curling Scrunchie Overnight Blowout Curlers Sleep Hair Tie for Medium Long (Black)
Foaryoer$17.143.8★
What buyers say about curly tie
What buyers praise and complain about, mined from review topics.What buyers love
“easy to use. once you get the hang of it.”
“great for making blowout last”
“Very comfortable”
“since my hair is naturally curly”
“The material is soft”
“Good value”
“Good quality”
“Works as advertised”
“Perfect for getting heatless waves”
“Holds in hair well”
What buyers complain about
“Awkward to use”
“barely works”
“Probably not ideal for VERY long hair”
“Doesnt work great on my hair”
“Did not work in my hair”
“wasn't comfortable”
“instructions were low-quality”
“These worked ok for a while. about 5 months of twice weekly use.”
“It's a poor value for the money based on difficulty to use”
“Such bad quality”
Top return reasons
Common questions
- Is curly tie profitable to sell on Amazon United States?
- The niche generates $94K/yr across 10 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +124.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the curly tie niche?
- 8 brands and 10 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in curly tie?
- Top complaints mined from reviews: Ease Of Use, Functionality-Overall, Suitability Long Hair. The return rate is 2.8%.
- What does it cost to enter the curly tie niche?
- Listings span $9.83–$18.88; the average listing price is $14.60 (sweet spot $15–$100). The average incumbent carries 309 reviews — the moat a new listing must climb.