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Curly Hair Wet Brush

Fail

The top 5 brands take 96% of clicks, so Curly Hair Wet Brush is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$103K/yr132K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
42%top-5 click share · 8 brands · 70 sellers

Flapen Score

Curly Hair Wet Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Curly Hair Wet Brush is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curly Hair Wet Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Curly Hair Wet Brush 132K times last year and spent an estimated $103K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
7.5%
Market size, estimated
$103Ka year
Peak month
December2.0× the quietest month
Top search term
wet brush curly hair16K searches a year

02 · Price

A sale here is worth $10.40.

Listings sell for $10.40 on average, from $6.11 to $29.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $10.40 that is $1K to $3K a year per listing.

Average price
$10.40under the $15 to $100 sweet spot
Price range
$6.11–$29.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #199 within Hair Brushes. It carries 15,991 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#199in Hair Brushes
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
15,991per listing
Listings tracked
42

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Curly Hair Wet Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

70

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

3%

  • Brand 181%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Curly Hair Wet Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Curly Hair Wet Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wet brush curly hair16K/yr
  • wet brush thick hair15K/yr
  • wet curly hair brush10K/yr
  • wet brush go green10K/yr
  • wet brush set18K/yr
  • curly hair wet brush7K/yr
  • wet brush original6K/yr
  • wet brush go green detangler6K/yr
  • wet brush original detangler hair brush5K/yr
  • curl wet brush5K/yr

Reviews and returns

What reviews say buyers love and hate about Curly Hair Wet Brush

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Brush Quality”
19%of negative reviews mention “Durability”
0.9%of orders come back
“Breaks Easily”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Curly Hair Wet Brush questions

Answered from the same tracked data.