curly hair wet brush
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.11–$29.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.40avg listing price — sweet spot $15–$100
Market size
Okay$103K$103K/yr · 132K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Review moat
Bad15,991.38avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, curly hair wet brush is a $103K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
curly hair wet brush market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $83K–$104K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #199
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 1.2%
- Avg brand age
- 43 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
70
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
42%
Top 20: 80%
Open market
3%
- Wet Brush81%
- Yingbtr6%
- Weldilgit3%
- TANGLE TEEZER3%
- Tcsxady2%
- MMBVSZ2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -3.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top curly hair wet brush search terms
- wet brush curly hair16K/yr
- wet brush thick hair15K/yr
- wet curly hair brush10K/yr
- wet brush go green10K/yr
- wet brush set18K/yr
- curly hair wet brush7K/yr
- wet brush original6K/yr
- wet brush go green detangler6K/yr
- wet brush original detangler hair brush5K/yr
- curl wet brush5K/yr
Top curly hair wet brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wet Brush Go Green Curl Detangler Hair Brush - Pale Pink Ultra-Soft IntelliFlex Detangling Bristles Glide Through Tangles with Ease - Great For Curly Hair-No Split Ends & Pain-Free for Wet or Dry Hair
Wet Brush$10.754.4★3,611 rev
Wet Brush Go Green Hair Detangler Brush Green - Detangling Hair Brush - Ultra-Soft IntelliFlex Bristles Glide Through Tangles & Gently Loosens Knots While Minimizing Pain Split Ends & Breakage
Wet Brush$8.814.6★10,861 rev
Wet Brush Curl Shaper Detangler Brush Purple Curl Defining for Curly Wavy and Coily Hair Types IntelliFlex Bristles Detangle for Frizz-Free Shaping Made for Women Men & Kids
Wet Brush$18.114.4★174 rev
Curl Defining Brush for Curly Hair Vented Detangling Hair Brush for Wet and Dry Styling Curved Brush for Shaping and Smoothing Curl Clumps Lightweight Hair Brush Beige
Yingbtr$9.194.5★3,909 rev
Wet Brush Thick Hair Detangling Brush Black Ultra-Soft IntelliFlex Bristles Glide Through Tangles With Ease Pain-Free Detangler for All Hair Types Wet & Dry
Wet Brush$7.954.7★8,172 rev
Newest
by launch dateWet Brush Curl Shaper Detangler Brush Purple Curl Defining for Curly Wavy and Coily Hair Types IntelliFlex Bristles Detangle for Frizz-Free Shaping Made for Women Men & Kids
Wet Brush$18.11174 rev
Wet Brush Curl Shaper Detangler Brush Black Curl Defining for Curly and Coily Hair Types IntelliFlex Bristles Detangle for Frizz-Free Shaping Made for Women Men & Kids
Wet Brush$18.28174 rev
Wet Brush Curl Shaper Detangler Brush Pink Curl Defining for Curly and Coily Hair Types IntelliFlex Bristles Detangle for Frizz-Free Shaping Made for Women Men & Kids
Wet Brush$18.07174 rev
Curly Hair Brush Curl Defining Brush with Soft Boar Bristles Detangling Tangled Glides Wide-Teeth Design Effortlessly Shaping & Defining Curls Curling Definer for Wet & Dry Hair (Green)
Weldilgit$8.021,642 rev
Curly Hair Brush Curl Defining Brush for Effortlessly Defined Curls & Waves Vented Hair Brush for Wet & Dry Hair Women and Men Reduces Frizz (Purple)
Tcsxady$7.111,666 rev
Trending
90-day click momentumWet Brush Curl Shaper Detangler Brush Purple Curl Defining for Curly Wavy and Coily Hair Types IntelliFlex Bristles Detangle for Frizz-Free Shaping Made for Women Men & Kids
Wet Brush$18.114.4★
Wet Brush Curl Shaper Detangler Brush Pink Curl Defining for Curly and Coily Hair Types IntelliFlex Bristles Detangle for Frizz-Free Shaping Made for Women Men & Kids
Wet Brush$18.074.4★
Curly Hair Brush Curl Defining Brush with Soft Boar Bristles Detangling Tangled Glides Wide-Teeth Design Effortlessly Shaping & Defining Curls Curling Definer for Wet & Dry Hair (Green)
Weldilgit$8.024.5★
Tangle Teezer Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Wavy Hair Types Millennial Pink
TANGLE TEEZER$15.654.6★
Wet Brush Original Detangler Hair Brush Amazon Exclusive Purple - Ultra-Soft IntelliFlex Bristles - Detangling Hairbrush Glides Through Tangles For Wet Dry & Damaged Hair - Women & Men
Wet Brush$7.514.7★
What buyers say about curly hair wet brush
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing brush”
“Great for curly hair”
“This truly helps define my curls”
“Amazing quality”
“Good deal”
“Smooth and silky”
“Ease of use”
“Perfect for fine hair”
“Glides smoothly through hair”
“Exactly as shown”
What buyers complain about
“Breaks Easily”
“Very poor quality - falling apart 4 months later”
“Pulls on hair hard”
“Not for curly hair”
“do not make it through my thick hair”
“Very rough”
“Didnt work”
“Very Fragile”
“Not for long thick hair”
“Bad Chemical Odor”
Top return reasons
Common questions
- Is curly hair wet brush profitable to sell on Amazon United States?
- The niche generates $103K/yr across 42 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the curly hair wet brush niche?
- 8 brands and 70 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in curly hair wet brush?
- Top complaints mined from reviews: Durability, Quality-Overall, Hair Related. The return rate is 0.9%.
- When does demand for curly hair wet brush peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the curly hair wet brush niche?
- Listings span $6.11–$29.65; the average listing price is $10.40 (sweet spot $15–$100). The average incumbent carries 15,991 reviews — the moat a new listing must climb.